Tag Archives: Target Insyght

Michigan: Inconsistencies Galore

By Jim Ellis — Wednesday, March 12, 2025

Polling

The Target Insyght data organization, polling for the Michigan Information & Research Service (MIRS), released a new Wolverine State political survey, and the results are head-scratching to say the least.

The survey (March 3-6; 600 registered Michigan voters with over-samples of 344 Democratic voters and 336 Republican voters) produced results that are difficult to understand. While having a general election sampling universe comprised equally of Democrats and Republicans, it is unusual to see a Secretary of State, Jocelyn Benson (D) in this case, posting a surprising 84 percent name identification while three-term Detroit Mayor Mike Duggan (I), who led a turnaround of a troubled city, recording only a 58 percent recognition factor.

Another conclusion finds Gov. Gretchen Whitmer (D) showing a 52:43 percent positive to negative personal favorability index while former Congressman and 2024 US Senate Republican nominee Mike Rogers is found with a rather dismal and inexplicable 23:46 percent index. This, from a sample fully half of which is comprised of Republican voters.

Yet, when the same sample was polled for a hypothetical open Senate contest between Gov. Whitmer and former Rep. Rogers, the ballot test result projected only a one-point 42-41 percent edge for the Democratic Governor. Comparing the favorability indexes for each candidate with the head-to-head ballot test result produces a highly inconsistent conclusion that brings the overall poll accuracy factor into question.

Parenthetically, Gov. Whitmer has made no mention of having a desire to run for the state’s open Senate seat now that Democratic incumbent Gary Peters has announced he will not seek re-election. Instead, it is obvious that she is looking to build a presidential organization for the 2028 open national campaign.

Though Rogers’ favorability index is a net minus 23 points, he still fares well on other individual ballot tests. In 2024, Rogers lost to now-Sen. Elissa Slotkin (D) by just 19,006 votes from just under 5.6 million cast ballots statewide. The aggregate polling also did not correctly depict the closeness of the end result, since Rogers trailed by a mean average of 2.3 percentage points and led in only one of 13 surveys conducted in late October through the November 2024 election.

In the current Target Insyght poll, Rogers trails former US Transportation Secretary Pete Buttigieg (D) by two percentage points, 46-44 percent. Using the two-point under-poll factor that we saw develop in the 2024 Senate campaign, the Buttigieg-Rogers race likely devolves into a dead heat. Again, this is a much different result than one would expect when looking at the personal favorability numbers.

The Governor’s ballot test result is also questionable. According to the TI data, Secretary of State Benson would lead Rep. John James (R-Farmington Hills) and Mayor Duggan, 42-30-21 percent in a hypothetical open general election campaign.

This is an odd result, since one would think Duggan, a Democrat until he announced as an Independent to run for Governor, would be drawing more from the Democratic base, especially in Detroit, than the Republican sector. Therefore, this split, meaning the Republican candidate is only getting 30 percent when the sampling universe is split 50/50, seems unrealistic.

Additionally, the Benson favorability index is 49:35 percent positive to negative as compared to Mayor Duggan’s 42:16 percent. This is further evidence that the ballot test result is contradictory with the personal favorability factors when seeing the latter ratio is a net 12 percentage points better than the former.

The Democratic gubernatorial figures also seem weighted in Ms. Benson’s favor. Here, she leads Lt. Gov. Garlin Gilchrest, Attorney General Dana Nessel, and Genesee County Sheriff Chris Swanson by a 55-12-12-3 percent spread. Pitted against two other statewide office holders, and one would guess the name ID metric is similar for all three, it is again surprising to see Benson holding such a commanding lead.

Obviously, the Michigan political situation will change greatly between today and late next year, and we will see many polls of the Wolverine State races. It is likely that the many inconsistencies found in this Target Insyght poll will be rectified through further research.

Redistricting-Forced
Contested Pairings

By Jim Ellis

March 25, 2022 — Redistricting has largely been responsible for six sets of congressional pairings — that is where two incumbents are forced to compete against each other in one new district. Each party sees three intra-party pairings, with the first being decided in West Virginia on May 10.

New polling was released in the Mountain State contest, which features Reps. David McKinley (R-Wheeling) and Alex Mooney (R-Charles Town) battling in a new northern 2nd District. West Virginia lost its third district in national reapportionment, and even though the GOP controls the redistricting pen, the party obviously had to absorb the lost seat since all three current House members are Republicans.

Rep. Mooney, being in the middle district of the original three, always the least advantageous geographical position, had his district split between the northern and southern seat. All but one percent of Rep. McKinley’s current 1st District is contained in new District 2, while just 49 percent of Rep. Mooney’s current 2nd carries over to the new 2nd. All of Rep. Carol Miller’s (R-Huntington) current 3rd District is fully contained within the new 1st as well as 51 percent of Rep. Mooney’s current WV-2.

Two early 2022 surveys, in January from Public Opinion Strategies and February from WPA Intelligence, found similar leads of 45-32 percent and 43-28 percent for Rep. Mooney. This week, however, the West Virginia Chamber of Commerce released their North Star Opinion Research survey (March 13-15; 400 WV-2 likely voters) and their results found Rep. McKinley rebounding to record a 38-33 percent edge. With polling showing a tightening of the race, we can expect a close finish in what should be regarded as a toss-up campaign.

Georgia

The Georgia Democrat pairing between Reps. Carolyn Bourdeaux (D-Suwanee) and Lucy McBath (D-Marietta) in the new Atlanta suburban 7th CD looks to be leaning toward the latter woman even though she sees a very low constituent carryover factor from her current 6th District.

This race will likely be decided on May 24, but since Georgia is a runoff state, there is always the mathematical possibility that the minor candidates could force a secondary election because their combined vote could be enough to keep both major contenders from reaching the 50 percent plateau.

An early January Data for Progress survey found Rep. McBath holding a nine point lead, 40-31 percent, despite the fact that only 12 percent of the new 7th comes from Rep. McBath’s 6th, as compared to 57 percent of the new population base who currently live in Rep. Bourdeaux’s district. On the other hand, McBath is much stronger with the regional Democratic base voter than is Bourdeaux.

Michigan

Two other paired contests are even tighter. Though the Michigan Democratic pairing between Reps. Haley Stevens (D-Rochester Hills) and Andy Levin (D-Bloomfield Township) won’t be decided until the Aug. 2 Democratic primary, two recently released surveys already detect a dead heat.

Lake Research Partners released data from their Feb. 15-20 survey that found the two Democratic members tied with 36 percent support apiece. Earlier in the month, Target Insyght found an almost identical conclusion from their ballot test question, with Reps. Stevens and Levin tied at 41 percent. In January, Impact Research released their study that posted Rep. Stevens to a seven-point advantage, 42-35 percent.

In this situation, Rep. Stevens sees a 45 percent carryover factor from her current 11th District, while Rep. Levin will have only 25 percent of his current 9th District constituency in the new 11th.

In Congressman Levin’s favor, however, is home base status. The Bloomfield Township region, which provided the base vote for his father, Sander Levin, whose career in the House lasted 36 years, and his uncle, the late Sen. Carl Levin who served his own 36 years in Congress, is fully intact within the new 11th. Conversely, Stevens’ home precincts within the Rochester Hills area are not included in the new 11th. This likely gives Levin the advantage of having the more driven supporters, which matters greatly in a lower turnout primary election.

Illinois

Turning to Illinois, in a race that will be settled in the June 28 primary, Reps. Sean Casten (D-Downers Grove) and freshman Marie Newman (D-La Grange) also appear locked in a tight battle for political survival in the western Chicago suburbs. Unlike all the other paired districts that are safe for the winning paired member, the IL-6 CD could become a general election battleground.

In the new 6th, Rep. Newman sees more of her constituents comprising the new district, as just over 41 percent of her current 3rd District voters will be present in the new 6th. This number compares favorably to Rep. Casten’s constituent carryover factor of just 23.5 percent coming from the current 6th. Like in the aforementioned Michigan pairing, one member’s home base is within the district, in this case Casten’s, while the other, Newman’s La Grange region, is not.

Also, as in two of the other pairings, we see an early cycle even split between the two candidates. According to a Victoria Research Feb. 10-15 survey, the two House members were tied at 37 percent apiece.

No polling data is available for the other two pairings — the Illinois Republican battle between Reps. Rodney Davis (R-Taylorville) and Mary Miller (R-Oakland) in the new 15th CD, and Michigan Reps. Bill Huizenga (R-Holland) and Fred Upton (R-St. Joseph) in their state’s new District 4.

Davis has the advantage with the establishment Republicans while Rep. Miller, with former President Trump’s endorsement, is the ideological base vote favorite.

Despite running more than $200,000 in ads for the upcoming primary, Michigan Rep. Upton still says he has not yet committed to running again. He has until the April 19 candidate filing deadline to make a final decision. Upton has the geographical advantage in the new 4th (64 percent carryover to 25 percent), but Huizenga has the Trump endorsement and is stronger with the ideological base.

House redistribution statistics can be found on the Daily Kos Elections website.

Dueling Dual Polls

By Jim Ellis

Detroit Police Chief James Craig

June 14, 2021 — We open the week looking at conflicting polls from two Midwestern statewide races. The Michigan Republican Party published a survey that conflicts with earlier data we’ve seen about their state’s gubernatorial race, and the two leading Ohio Republican Senate contenders both released recent surveys that best tell their own campaign story.

In the Wolverine State, the Competitive Edge Research & Communication firm, polling for the Michigan Republican Party (May 26-June 4; 809 likely Michigan voters), projects retired Detroit Police Chief James Craig (R), who is soon expected to announce his bid for governor, leading incumbent Gretchen Whitmer (D) by a spread beyond the polling margin of error, 45-38 percent.

Curiously, the MIGOP leadership also released the ballot test that featured the party’s 2020 and 2018 US Senate nominee, John James. Here, the CERC finds Gov. Whitmer leading James, 50-45 percent. James has not indicated that he is going to enter the gubernatorial race, so it is surprising to see the Republican Party releasing data that puts one of their top political figures in a weaker position. James lost the 2020 Senate race to incumbent Gary Peters (D) by a tight 50-48 percent count.

In May, the Target Insyght survey research company (May 9-11; 800 registered Michigan voters) painted a different picture, forecasting a 48-42 percent lead for Gov. Whitmer over Craig and 49-39 percent against James.

The difference could be attributed to James retiring as chief of police after the TI poll was conducted and before the CERC survey was taken. Former chief Craig is a well-known and popular figure in Detroit, and the accolades given him for his tenure could certainly have helped his polling data at least on a short-term basis.

Additionally, Gov. Whitmer has been caught in several inconsistencies regarding her COVID shutdown policies, which were some of the most drastic in the country. More than once, she was found not following the letter of her own directives for herself and family.

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Another Close Michigan Race

By Jim Ellis

Detroit Police Chief James Craig

May 18, 2021 — As it is becoming clear that retiring Detroit Police Chief James Craig (R) is preparing to challenge Michigan Gov. Gretchen Whitmer (D) next year, Target Insyght, polling for the Michigan Information & Research Service (MIRS), tested the potential general election pairing in a recent study. The results portend another tight Wolverine State campaign.

The TI poll (May 9-11; 800 registered Michigan voters, live interview) finds Gov. Whitmer leading Chief Craig by a six-point, 48-42 percent, spread. More importantly, the survey identified key areas of weakness for the governor, ones that could potentially allow a GOP contender to construct a reasonable path to victory. Chief Craig has not yet announced his candidacy but is expected to do so once he officially retires from the police force on June 1.

Where Chief Craig may have a significant advantage in such a race is his potential ability to draw more votes from the African American community particularly in heavily Democratic Detroit.

While President Biden averaged 79.1 percent of the vote in Congressional Districts 13 and 14 that encompass the city, the Target Insyght poll finds Gov. Whitmer pulling only 64 percent among black voters, while the outgoing police chief attracts 36 percent. In Detroit, 78.3 percent of the population is African American according to the latest publicly available Census Bureau estimates (July 2019).

Gov. Whitmer’s bigger weakness, however, lies in the area of jobs and rebuilding the state’s economy. According to this issue segmentation, voters would favor Chief Craig over Gov. Whitmer by a whopping 63-30 percent margin.

John James, the African American Republican who has run highly competitive campaigns in the last two consecutive Michigan Senate races, was also tested but he doesn’t perform as well as Chief Craig in a general election pairing. While the governor tops Chief Craig by six points, as mentioned above, James trails by 10 percentage points, 49-39 percent.

In the Republican primary, however, it is James who would have a clear advantage. If he and Chief Craig oppose each other for the 2022 GOP gubernatorial nomination, the former man would begin the race with a 36-21 percent advantage in the primary according to this particular survey.

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Biden Poised to Have Potentially Defining Day in Today’s Primaries

Former VP Joe Biden

By Jim Ellis

March 10, 2020 — During the early prognostication phase regarding the Democratic presidential nomination campaign, the two most important primary dates appeared to be March 3, Super Tuesday, and March 17. The latter date is important because more than 60 percent of the first ballot would be locked into place once St. Patrick’s Day voting ends.

That actually may not now be the case, however. Rather, the clinching primaries may be today.

The March 10 elections, featuring six states, haven’t attracted much attention, but the half-dozen results tonight could be the defining moment for coalescing around a new nominee.

Looking at today’s voting in Idaho, Michigan, Mississippi, Missouri, North Dakota, and Washington, Sen. Bernie Sanders (I-VT) looks to have his back up against the wall. It would be hard to see him continuing in viable fashion if he fails to win all of the day’s northern states, and particularly Michigan, which has 125 first-ballot bound delegates.

Late polling, however, is suggesting that former vice president Joe Biden may sweep the six states, and that might be what he needs to at least unofficially clinch the party nomination.

Three late Michigan surveys, from a place where Sen. Sanders held the lead over the Democratic field and slipped past Hillary Clinton in 2016, 50-48 percent, suggest the electorate is now turning toward Biden in a big way. In fact, the Target Insyght poll taken on Sunday, typically not a good polling day, through an automated voice response system (March 8; 600 likely Michigan Democratic primary voters) finds Biden outpacing Sen. Sanders by 41 percentage points, a breathtaking turnaround from pre-Super Tuesday research studies. The TI result finds the Biden split over Sanders at 65-24 percent.

Others don’t show this level of separation, but they are projecting Biden to be developing a substantial advantage. YouGov (March 6-8; sample size not disclosed) finds the Biden margin to be 54-42 percent. Monmouth University (March 5-8; 411 likely Michigan Democratic primary voters) sees a 15-point Biden advantage, 51-36 percent. Michigan-based pollster EPIC-MRA (March 4-6; 400 likely Michigan Democratic primary voters) finds a similar 51-27 percent. All suggest a big Wolverine State night for Biden, the exact opposite of what Sen. Sanders needs to rebound.

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Three House Polls Show Tight Races

By Jim Ellis

April 13, 2018 — New polls were released recently indicating that three US House races will likely become highly competitive come November. The CA-10 contest featuring Rep. Jeff Denham (R-Turlock/Modesto) was always slated to be a top-tier challenger race. But it’s apparent that races in Kentucky and Michigan — KY-6 (Rep. Andy Barr-R) and MI-8 (Rep. Mike Bishop-R) — are now emerging onto the contested campaign scene. I’ll review the current status of each of the three races:

CA-10

Anzalone Liszt Grove Research conducted a poll for California Democratic candidate Michael Eggman (March 13-15; 471 likely CA-10 June 5 jungle primary voters, 400 likely CA-10 general election voters) and found four-term Congressman Denham leading his two-time opponent, 45-41 percent. In the past two general elections, Rep. Denham has defeated Eggman, 52-48 percent (2016) and 56-44 percent (2014).

Though the June qualifying election numbers were not released, the survey supports the underlying contention that Eggman would be a stronger candidate against Rep. Denham than Democratic venture capitalist Josh Harder. While Eggman trails the congressman by four percentage points, Harder lags behind, 48-37 percent.

KY-6

Lexington Mayor Jim Gray (D), who lost the 2016 US Senate race in Kentucky 57-43 percent to incumbent Rand Paul (R), is coming back this year with the hope of unseating three-term Rep. Barr (R-Lexington). This week, the Gray campaign released a poll taken a month earlier that shows him easily defeating retired Marine Corps Lt. Col. Amy McGrath in the Democratic primary. The Mellman Group survey (March 3-6; 400 likely KY-6 Democratic primary voters) finds Mayor Gray leading McGrath, 52-19 percent.

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