By Jim Ellis — Wednesday, March 12, 2025
Polling
The Target Insyght data organization, polling for the Michigan Information & Research Service (MIRS), released a new Wolverine State political survey, and the results are head-scratching to say the least.
The survey (March 3-6; 600 registered Michigan voters with over-samples of 344 Democratic voters and 336 Republican voters) produced results that are difficult to understand. While having a general election sampling universe comprised equally of Democrats and Republicans, it is unusual to see a Secretary of State, Jocelyn Benson (D) in this case, posting a surprising 84 percent name identification while three-term Detroit Mayor Mike Duggan (I), who led a turnaround of a troubled city, recording only a 58 percent recognition factor.
Another conclusion finds Gov. Gretchen Whitmer (D) showing a 52:43 percent positive to negative personal favorability index while former Congressman and 2024 US Senate Republican nominee Mike Rogers is found with a rather dismal and inexplicable 23:46 percent index. This, from a sample fully half of which is comprised of Republican voters.
Yet, when the same sample was polled for a hypothetical open Senate contest between Gov. Whitmer and former Rep. Rogers, the ballot test result projected only a one-point 42-41 percent edge for the Democratic Governor. Comparing the favorability indexes for each candidate with the head-to-head ballot test result produces a highly inconsistent conclusion that brings the overall poll accuracy factor into question.
Parenthetically, Gov. Whitmer has made no mention of having a desire to run for the state’s open Senate seat now that Democratic incumbent Gary Peters has announced he will not seek re-election. Instead, it is obvious that she is looking to build a presidential organization for the 2028 open national campaign.
Though Rogers’ favorability index is a net minus 23 points, he still fares well on other individual ballot tests. In 2024, Rogers lost to now-Sen. Elissa Slotkin (D) by just 19,006 votes from just under 5.6 million cast ballots statewide. The aggregate polling also did not correctly depict the closeness of the end result, since Rogers trailed by a mean average of 2.3 percentage points and led in only one of 13 surveys conducted in late October through the November 2024 election.
In the current Target Insyght poll, Rogers trails former US Transportation Secretary Pete Buttigieg (D) by two percentage points, 46-44 percent. Using the two-point under-poll factor that we saw develop in the 2024 Senate campaign, the Buttigieg-Rogers race likely devolves into a dead heat. Again, this is a much different result than one would expect when looking at the personal favorability numbers.
The Governor’s ballot test result is also questionable. According to the TI data, Secretary of State Benson would lead Rep. John James (R-Farmington Hills) and Mayor Duggan, 42-30-21 percent in a hypothetical open general election campaign.
This is an odd result, since one would think Duggan, a Democrat until he announced as an Independent to run for Governor, would be drawing more from the Democratic base, especially in Detroit, than the Republican sector. Therefore, this split, meaning the Republican candidate is only getting 30 percent when the sampling universe is split 50/50, seems unrealistic.
Additionally, the Benson favorability index is 49:35 percent positive to negative as compared to Mayor Duggan’s 42:16 percent. This is further evidence that the ballot test result is contradictory with the personal favorability factors when seeing the latter ratio is a net 12 percentage points better than the former.
The Democratic gubernatorial figures also seem weighted in Ms. Benson’s favor. Here, she leads Lt. Gov. Garlin Gilchrest, Attorney General Dana Nessel, and Genesee County Sheriff Chris Swanson by a 55-12-12-3 percent spread. Pitted against two other statewide office holders, and one would guess the name ID metric is similar for all three, it is again surprising to see Benson holding such a commanding lead.
Obviously, the Michigan political situation will change greatly between today and late next year, and we will see many polls of the Wolverine State races. It is likely that the many inconsistencies found in this Target Insyght poll will be rectified through further research.