Tag Archives: McLaughlin Associates

Rep. Mo Brooks Lagging in New Poll

By Jim Ellis

Alabama Rep. Mo Brooks (R-Huntsville)

March 16, 2022 — Alabama US Rep. Mo Brooks (R-Huntsville) was one of the first of the 2022 candidates who former President Trump endorsed, but now it’s possible that the six-term congressman may not even qualify for the US Senate runoff.

In the battle to replace retiring Sen. Richard Shelby (R), a McLaughlin & Associates poll conducted over the weekend (March 10-13; 500 likely Alabama Republican primary voters, live interview & text) finds a new leader in the Senate race with the original favorite dropping to a poor third-place standing.

The McLaughlin ballot test sees former “Black Hawk Down” pilot and Alabama defense business owner Mike Durant leading former Business Council of Alabama President & CEO Katie Britt, 34-32 percent, with Rep. Brooks trailing with just 18 percent support.

Recently, Trump publicly criticized the Brooks campaign, and reports suggest the former president feels he may have endorsed too early in this race. Previous anecdotes also indicated he was very impressed with Britt, Sen. Shelby’s former chief of staff, after meeting with her.

Perhaps the worst news for Brooks within the McLaughlin results are the favorability ratings. While Durant and Britt recorded a positive index of 52:14 percent and 49:21 percent, respectively, the northern Alabama congressman, who was defeated in the 2017 special US Senate election, posts an upside-down 37:45 percent favorable to unfavorable ratio.

Trump, however, is still favorably viewed in Alabama. In 2020, the Yellowhammer State was his eighth best performance electorate, where the then-incumbent president claimed 62.0 percent of the vote. In the current McLaughlin survey, Trump scores a whopping 89:10 percent positive rating for the job he did as President.

McLaughlin also tested the GOP gubernatorial primary in which incumbent Kay Ivey is facing a challenge from real estate developer Tim James, son of former Gov. Fob James, and ex-US ambassador to Slovenia, Lindy Blanchard. The ballot test finds the governor winning the May 24 primary outright, posting a wide 60-13-10 percent margin against James and Blanchard, respectively.

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Alabama Senate:
Primary Now Competitive

Former Business Council of Alabama CEO Katie Britt

By Jim Ellis

Dec. 16, 2021 — For the most part, early polling has given Alabama US Rep. Mo Brooks (R-Huntsville) a big lead in his open Senate Republican primary race, but a series of later surveys reveal a major change on the ballot test.

According to the new McLaughlin & Associates survey of the Alabama Republican electorate, Rep. Brooks’ lead has dropped to single-digit points over former Business Council of Alabama CEO Katie Britt, with business owner and military veteran Michael Durant, a relative newcomer to the race, also making his presence felt. An earlier unrelated poll actually found Britt posting a slight edge over the field.

The McLaughlin study (Dec. 6-9; 500 likely Alabama Republican primary voters; 80 percent self-identified Republicans; 20 percent non-Republicans who say they will vote in the Republican primary, live interview) projects Rep. Brooks to be holding a 31-26-17 percent advantage over Britt, who is also a former chief of staff to retiring Sen. Richard Shelby (R), and Durant. In a troubling sign for Brooks, a hypothetical runoff contest between the congressman and Britt fell the latter candidate’s way on a 39-37 percent count.

Before November, Brooks held huge polling leads — from 23 to 43 points in surveys conducted during the August through October period. The McLaughlin poll seems to reinforce a developing trend that the Strategy Group and the Cygnal polling organization detected in November polling.

Cygnal (Nov. 3-4; 650 likely Alabama Republican primary voters, text, interactive voice response, email), polling for the Alabama Conservatives Fund, actually saw Britt, for the first time, taking a slight 24-22-9 percent lead over Rep. Brooks and Durant.

The Strategy Group (Nov. 1-4; 784 likely Alabama Republican primary voters; live interview and interactive voice response system) found the Brooks lead over Britt to be only 28-23 percent. The SG poll was conducted largely as an issue survey for the Alabama House Republican Caucus, but they asked one question to test a Brooks-Britt isolated Senate primary, which could be a precursor to a runoff contest.

The Alabama race is another where former President Donald Trump has come out early with an endorsement. His support helped Rep. Brooks build a large early lead, but the ex-president will have to come more to the forefront if his candidate is to reverse the latest trend.

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Where DeSantis Stands

By Jim Ellis

Florida Gov. Ron DeSantis (R)

June 29, 2021 — Florida Gov. Ron DeSantis (R) has been a hot political property of late, and no less than three political pollsters were in the field during late June to test his popularity in several scenarios.

Two of the firms, Echelon Insights and McLaughlin & Associates, tested Gov. DeSantis nationally in anticipation of a possible presidential run in 2024, while the Political Matrix/Listener Group surveyed the more timely Sunshine State 2022 governor’s race.

From the interactive voice response system poll released late last week, Political Matrix/Listener Group, on June 21, surveyed a total of 716 Florida likely voters who have a gubernatorial preference. They found DeSantis faring well against both announced Democratic gubernatorial candidates.

If US representative and former governor, Charlie Crist (D-St. Petersburg), were his 2022 general election Democratic opponent, Gov. DeSantis would hold a 55-45 percent advantage. Opposite state Agriculture Commissioner Nikki Fried (D), Florida’s only Democratic statewide elected office holder, the DeSantis margin would expand to a huge 61-39 percent spread; this, in a state where Republicans consistently perform a few points better than polling numbers typically predict.

The other two survey research firms tested Gov. DeSantis against a large number of commonly viewed ’24 GOP presidential prospects. Echelon Insights (June 18-22; 1,001 registered US voters, online from representative sample of registered voters) finds the governor topping the field of 19 named potential candidates within the 386 Republican primary voters segment with a 21 percent support figure, which is seven points higher than the former vice president, Mike Pence.

Donald Trump, Jr. posted seven percent, one point ahead of ex-UN Ambassador and former South Carolina governor, Nikki Haley, and Sen. Ted Cruz (R-TX) who both followed with six percent apiece. This group of five are the only potential contenders exceeding five percent preference. Former president, Donald Trump, was not included in the Echelon Republican nomination ballot test.

McLaughlin and Associates (June 16-20; 1,000 likely US voters, 444 GOP likely presidential primary voters) tested a two-tiered national GOP primary vote, one with former President Trump and one without.

If Trump does not run in 2024, McLaughlin, like Echelon, finds Gov. DeSantis to be the leading early candidate. In the field sans the ex-president, Gov. DeSantis places first with 24 percent followed by ex-VP Pence who attracts 19 percent, while Donald Trump, Jr. places third with 15 percent. Sen. Cruz (six percent) is the only other potential candidate who tops five percent of the vote.

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New Pollster Ratings

By Jim Ellis

March 30, 2021 — The FiveThirtyEight statistical organization released their latest political pollsters’ accuracy ranking chart toward the end of last week — a study that included 592 survey research firms.

Grades from A+ to C/D were assigned to the firms based upon four criteria:

  1. Their 2020 election cycle precision
  2. The predictive category that suggests how successful the firm will be in the future
  3. The number of polls analyzed in this most recent cyccle, and
  4. hat the FiveThirtyEight team terms as the company’s “mean-reverted bias” factor.

Four polling entities earned the top A+ rating. They are:

  • the Iowa-based Selzer & Company
  • ABC News/Washington Post
  • Siena College/New York Times
  • IDB/TIPP

Another six received A ratings:

  • Survey USA
  • Landmark Communications
  • Research & Polling
  • AtlasIntel
  • Monmouth University
  • Marist College
  • Fox News

Seven more posted A- rankings:

  • The Trafalgar Group
  • Public Opinion Strategies
  • CBS News/New York Times
  • Mason-Dixon Polling & Strategy
  • Public Policy Polling
  • Emerson College
  • Quinnipiac University

On the other end of the spectrum, 18 firms were at the bottom of the list but a dozen from this group conducted less than 10 surveys. Of those featuring more than 10 polls, the lowest ranked of the group were Nielsen Brothers Polling, the Humphrey Institute, FM3 Research, Opinion Research Associates, McLaughlin & Associates, and Brown University.

Selzer & Company has long been recognized as one of the country’s better pollsters based upon its strong record predicting the Iowa Caucus presidential results and other races most often from the Hawkeye State.

In 2020, 12 of 19 published polls projected Iowa Democrat Theresa Greenfield as leading Sen. Joni Ernst (R). Approaching Election Day, only two pollsters posted the incumbent ahead four or more percentage points: Selzer & Company and Insider Advantage. Sen. Ernst’s final victory margin was 6.6 percentage points. The IA firm came closest to the end result (Ernst, plus-6; actual, 6.6 percent). Surveying for the Des Moines Register newspaper, Selzer & Company again landed within the accuracy realm (Ernst plus-4).

The ratings also included the polling firms’ partisan bias factor. The bias swing in favor of one party or the other ranged from 4.7 points toward the Democrats (Survey Monkey) to a 3.1 sway for Republicans (MRG Research). The overwhelming majority of pollsters with the highest bias rating favored the Democrats. Of the 28 firms that registered a 2.0 or greater partisan bias factor, 26 favored Democratic candidates.

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Pressure Point Races

By Jim Ellis

Oct. 26, 2016 — It is widely believed that Republicans will keep the House majority in the Nov. 8 election, though Democrats will gain seats. Determining the party division change level is a point of conjecture, however.

Most believe Democrats will gain between 12-15 seats. More optimistic party strategists think they could top 20 districts. Taking the majority would require a net of more than 30 seats, because it also appears a small number of seats are poised to convert to the Republicans.

The Donald Trump presidential scenario continues to unfold, and while some polls actually show him creeping closer on the national popular vote track (Tied – IBD/TIPP, Oct. 18-23, 815 likely US voters; Trump +2 – Rasmussen Reports, Oct. 19-23, 1,500 likely US voters), the all-important state numbers continue to project Hillary Clinton leading in the critical states of Florida and Nevada, while the North Carolina numbers bounce about. Understanding that Trump needs all of the aforementioned states – not to mention each of the 23 normally Republican states, and he has trouble at least in Utah and Arizona – his victory prospects continue to dim daily.

The question looming over the down-ballot races is whether Republican turnout will be demoralized to the point of allowing Democrats to form a wave even though they are following an unpopular Hillary Clinton at the top of the ticket.

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