Tag Archives: Strategy Group

Alabama Senate:
Primary Now Competitive

Former Business Council of Alabama CEO Katie Britt

By Jim Ellis

Dec. 16, 2021 — For the most part, early polling has given Alabama US Rep. Mo Brooks (R-Huntsville) a big lead in his open Senate Republican primary race, but a series of later surveys reveal a major change on the ballot test.

According to the new McLaughlin & Associates survey of the Alabama Republican electorate, Rep. Brooks’ lead has dropped to single-digit points over former Business Council of Alabama CEO Katie Britt, with business owner and military veteran Michael Durant, a relative newcomer to the race, also making his presence felt. An earlier unrelated poll actually found Britt posting a slight edge over the field.

The McLaughlin study (Dec. 6-9; 500 likely Alabama Republican primary voters; 80 percent self-identified Republicans; 20 percent non-Republicans who say they will vote in the Republican primary, live interview) projects Rep. Brooks to be holding a 31-26-17 percent advantage over Britt, who is also a former chief of staff to retiring Sen. Richard Shelby (R), and Durant. In a troubling sign for Brooks, a hypothetical runoff contest between the congressman and Britt fell the latter candidate’s way on a 39-37 percent count.

Before November, Brooks held huge polling leads — from 23 to 43 points in surveys conducted during the August through October period. The McLaughlin poll seems to reinforce a developing trend that the Strategy Group and the Cygnal polling organization detected in November polling.

Cygnal (Nov. 3-4; 650 likely Alabama Republican primary voters, text, interactive voice response, email), polling for the Alabama Conservatives Fund, actually saw Britt, for the first time, taking a slight 24-22-9 percent lead over Rep. Brooks and Durant.

The Strategy Group (Nov. 1-4; 784 likely Alabama Republican primary voters; live interview and interactive voice response system) found the Brooks lead over Britt to be only 28-23 percent. The SG poll was conducted largely as an issue survey for the Alabama House Republican Caucus, but they asked one question to test a Brooks-Britt isolated Senate primary, which could be a precursor to a runoff contest.

The Alabama race is another where former President Donald Trump has come out early with an endorsement. His support helped Rep. Brooks build a large early lead, but the ex-president will have to come more to the forefront if his candidate is to reverse the latest trend.

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