By Jim Ellis
Oct. 14, 2016 — Candidates in both Wisconsin and Missouri may be rethinking their ad buy decisions.
It’s likely that strategists in both the Democratic and Republican Senate campaign committees who took the unusual step of canceling their media buys in the Wisconsin race are reconsidering their decision. The original move was interpreted as each side coming to the clear conclusion that former Sen. Russ Feingold (D) is on an irreversible path to unseat first-term incumbent Ron Johnson (R). It’s now probable that the advertising time will quickly be re-claimed.
A new Marquette University Law School poll (Oct. 6-9; 878 likely Wisconsin voters) became the third poll in a week to conclude that Sen. Johnson is making a viable comeback. The Marquette numbers found Feingold’s lead dropping to only 48-46 percent, a decided difference from the organization’s September survey that posted the ex-senator to a six-point, 47-41 percent, advantage.