Tag Archives: Wisconsin

Wisconsin Shock Poll

By Jim Ellis

Oct. 12, 2016 — Last week, we reported on both parties canceling their Wisconsin Senate race media buys leading all to deduce that challenger Russ Feingold (D) has an insurmountable lead for incumbent Sen. Ron Johnson (R) to overcome. Since Johnson has not been ahead in any survey for almost two years and has come within five points of ex-Sen. Feingold only a handful of times during that period, Wisconsin has climbed to the top of the Democratic conversion list.

Now, however, a new Loras College (Dubuque, IA) poll (Oct. 4-5; 500 likely Wisconsin voters) finds Sen. Johnson surprisingly rebounding to a 45-40 percent lead.

Though the result is not compatible with any other available data, the sampling group members’ attitudes and answers on other questions do blend in with previously reported results. The study appears weighted properly for voting patterns, (37 percent Democrat; 32 percent Republican) and demographics, while the presidential numbers track with all other surveys.

When asked whether the sampling group would support Hillary Clinton, Donald Trump, Libertarian Gary Johnson, or Green Party candidate Jill Stein for President, 43 percent of the Loras College respondents said Clinton, 35 percent Trump, and 8 percent Johnson, while Stein recorded 2 percent.

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Four Races Appear Done

By Jim Ellis

Oct. 5, 2016 — The two political parties continue to make financial decisions with regard to Senate race funding. More became public at the beginning of this week, as both the Democratic Senatorial Campaign Committee (DSCC) and the National Republican Senatorial Committee (NRSC) canceled major ad buys in several states, again telling us how the respective party organization leaders believe several key campaigns will end on Nov. 8th.

In two instances, according to the Daily Kos Elections page, the DSCC reduced media buys in states where their candidates are challengers. Most of the time, such a move would suggest that prospects are yielding favorable conclusions for the Republican incumbents. In Wisconsin and Illinois, however, the opposite appears true.

The moves suggest that leadership in both parties believes that former Sen. Russ Feingold (D) will unseat GOP Sen. Ron Johnson. Last week the DSCC released a major part of their final electronic media reservation ironically saying that Feingold is secure because he continues to hold an uncontested polling lead.

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Follow the Money

By Jim Ellis

Oct. 4, 2016 — The Wesleyan Media Project released their campaign advertising study for the 2016 election cycle and, focusing on their Senate data that Kantar Media/CMAG compiled, the information gives us strong clues as to which races are the most important to each party. The report also provides clues as to which media campaigns and strategies are working and those that are lacking.

The study tracked ads run in 20 states featuring Senate general election campaigns, from a high of 18,265 ads aired (Pennsylvania) to a low of 18 (Kansas). The tested period spanned from Aug. 19 to Sept. 15. In the 20 states, an aggregate of 104,522 ads aired in the various markets. Those backing Republican candidates or opposing Democratic contenders accounted for approximately 53 percent of the total study period buy.

Though Pennsylvanians have seen the greatest number of Senate ads, the most money spent during the period was in New Hampshire ($16.9 million). This is because the overwhelming number of ads purchased was in the expensive Boston media market.

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New State Data

By Jim Ellis

Sept. 26, 2016 — While the national polls continue to yield a basic tie between Hillary Clinton and Donald Trump, the state totals are the real determining factor and we have significant new data from key targets this week.

To re-cap, if the election were today it appears Clinton would win possibly with as few as 272 Electoral Votes as compared to Trump’s 266. The latter’s coalition would include the states of Florida, Ohio, Iowa, and Nevada along with the 2nd Congressional District of Maine all converting from the 2012 electoral map. Most polls suggest that Trump is currently leading or has a strong chance of winning these entities on Election Day.

Florida, arguably the most important swing state, reported two very different polls this past week. The latest, from Suffolk University (Sept. 19-21; 500 likely Florida voters), finds Trump leading by a single point, 44-43 percent. But, earlier in the week, Florida’s St. Leo University released a survey (Sept. 10-15; 502 Florida adults) that projects Clinton holding a significant 49-44 percent Sunshine State advantage.

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State by State

By Jim Ellis

Sept. 9, 2016 — The Washington Post just released their Survey Monkey online polling data for all 50 states. (Poll: Redrawing the electoral map) It gives us our first complete look at the nation’s political predisposition on a state-by-state basis through August and early September (polling period: Aug. 6-Sept. 1).

The results, with several exceptions, are not particularly surprising. The answers you’d expect after understanding how this entire election campaign has unfolded relate to just how negatively people view both candidates. That is, 95 percent of the respondents said at least one of two major party contenders, Hillary Clinton and Donald Trump, would “threaten the nation’s well-being”. Twenty-one percent believe both are a similar threat.

The polls’ cumulative effect gives Clinton a discernible electoral vote lead, which is consistent with other publicly available survey research information. But, several states are inconsistent with other published data and vote history.

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