https://youtu.be/1SDGjd9JqMoLoeffler ad
By Jim Ellis
May 6, 2020 — As we have seen since the COVID-19 quarantines began, appointed Georgia Sen. Kelly Loeffler (R) has been reeling politically. Her backslide began after news stories showed that she and her husband, New York Stock Exchange chairman Jeffrey Sprecher, made stock transactions of at least $18 million to better position themselves after receiving early Senate briefings about the potential coronavirus effects. She has now launched a $4 million response media buy.
Her ads, however, yield a rather unusual approach. While not mentioning the core attack against her, which is that she took personal financial action in response to receiving alarming policy briefings, the ad script indirectly underscores her extraordinary wealth. This may prove an ill-advised self-defense approach and it is difficult to see how the ad message begins to reverse a negative tide. (See ad at top.)
The Loeffler campaign media buy is divided among three similar television and digital ads, but they all emphasize that Sen. Loeffler is being attacked by liberals, that she has donated $1 million of her own money to COVID-19 hospital operations and is forfeiting her Senate salary for the benefit of coronavirus victims. In two of the ads, the narrator explains that the senator sent her private jet to bring back stranded individuals in foreign countries after quarantine bans were implemented.
Recent polling has projected Sen. Loeffler as being buried within the middle of a field of five significant candidates. In the latest poll, from the Cygnal research group taken during the April 25-27 period, Rep. Doug Collins (R-Gainesville) holds a 29-12 percent lead over Atlanta businessman Matt Lieberman (D), the son of former Connecticut senator and 2000 vice presidential nominee Joe Lieberman. In third place with 10.6 percent preference is Rev. Raphael Warnock, who pastors Ebenezer Baptist Church in Atlanta, where Dr. Martin Luther King Jr. and his father once presided. Sen. Loeffler then follows, virtually tying Rev. Warnock at 10.5 percent. Former US Attorney Ed Tarver trails the group with 4 percent.

In Alabama, former US attorney general and ex-three term senator Jeff Sessions, and retired Auburn University head football coach Tommy Tuberville move to a postponed July 14 runoff that was originally scheduled for March 31. Tuberville placed first in the primary election by one percentage point over former Sen. Sessions, attempting to make a political comeback and overcome his national feud with President Trump. The longer runoff cycle may give Sessions the opportunity for a rebound.
April 20, 2020 — Within a 10-day period, two statewide polls producing radically different results were conducted of the North Carolina electorate. Rather unsurprisingly, the Republican polling firm turned in better results for the GOP candidates than did the Democratic company.
According to the PPP research (April 13-14; 1,27 registered Kansas voters via interactive response device or text message), consensus Democratic Senate contender Barbara Bollier, a state senator from Mission Hills who is a former Republican legislator, would lead Kobach 44-42 percent in a head-to-head match-up.
By Jim Ellis

The early media time reservations are invested in five states: Arizona, Colorado, Iowa, Maine, and North Carolina. This is certainly not the limit of the SMP planned expenditures, nor is the organization likely committed to fulfilling the entirety of this time buy without having negotiated an escape clause. All depends upon their agreements with the individual television outlets and does not include any future expenditure the group may make for radio and digital advertising.