Tag Archives: Princeton Survey Research Associates

A Virginia Polling Bonanza

By Jim Ellis

Sept. 21, 2017 — Four different pollsters released new data for the Virginia governor’s campaign within the past few days, and the spreads range from a tie to a 10-point lead for Lt. Gov. Ralph Northam, the Democratic nominee.

The polls are all reputable, but one seems a bit skewed toward the Republicans, while another favors the Democrats. Most of the statistical information appears sound, and all of them have reasonable splits regarding the numbers of Democrats and Republicans in the respondent universes when compared to the actual percentages.

The four pollsters are: Suffolk University/USA Today, Mason-Dixon Polling & Research, Princeton Survey Research Associates, International partnering with the University of Mary Washington, and Quinnipiac University. The ballot test results follow, from earliest to most recent.

Princeton Survey Research Associates/International/University of Mary Washington:
Sept. 5-12; 1,000 Virginia adults; 867 registered Virginia voters; 562 likely Virginia voters
Lt. Gov. Ralph Northam (D) — 44%
Ex-RNC Chairman Ed Gillespie (R) — 39%
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New Virginia Polls: Race Not Over

There seems to be an air of defeatism surrounding many Virginia Republicans about the impending governor’s race, but three new polls still show that GOP nominee Ken Cuccinelli is within striking distance of Democrat Terry McAuliffe. All three polls, from Hampton University, Emerson College and the University of Mary Washington, give McAuliffe a lead ranging from five to seven points, with both candidates well under 50 percent – data that hardly concludes the front-runner is on the threshold of clinching the election.

Hampton University (Sept. 25-26 and 28-29; 800 likely Virginia voters) gives McAuliffe a 42-37 percent edge over Cuccinelli, with Libertarian candidate Robert Sarvis scoring eight percent. The Emerson College Polling Society (Boston, MA) conducted their survey Sept. 26-30 and interviewed 519 Virginia registered voters. They found McAuliffe to be leading Cuccinelli and Sarvis 43-38-11 percent, a five-point reduction in the Democrat’s lead from the ECPS August poll. Finally the University of Mary Washington (Fredericksburg, VA), conducted by Princeton Survey Research Associates International during the Sept. 25-29 period of 823 Virginia registered voters (from a total resident sample of 1,001), posts McAuliffe to a 42-35 percent advantage, with Sarvis picking up 10 percent support.

The Sarvis number could be a wild card. Oftentimes when major party candidates display high unfavorable ratings, and all polling has consistently revealed such in this particular race, an Independent can score abnormally high in surveys, often reaching double-digits, as Sarvis is doing here. Such early support for Independents in polls, however, rarely translates into votes on Election Day. Should this pattern hold in the Virginia race, then Cuccinelli could be the benefactor because his lower numbers among conservative oriented independents portend that he is losing more support to Sarvis than is McAuliffe, thus his ability to gain may be greater once these people come to the conclusion that voting for a candidate with no potential to win is a waste.

Polling Segmentation

The Hampton poll segmented the state into regions. McAuliffe runs strongest in the Washington, DC suburbs (50-29 percent),  Continue reading >