Tag Archives: Battleground Connect

Sen. Loeffler’s Strange Response

Loeffler ad


By Jim Ellis

May 6, 2020 — As we have seen since the COVID-19 quarantines began, appointed Georgia Sen. Kelly Loeffler (R) has been reeling politically. Her backslide began after news stories showed that she and her husband, New York Stock Exchange chairman Jeffrey Sprecher, made stock transactions of at least $18 million to better position themselves after receiving early Senate briefings about the potential coronavirus effects. She has now launched a $4 million response media buy.

Her ads, however, yield a rather unusual approach. While not mentioning the core attack against her, which is that she took personal financial action in response to receiving alarming policy briefings, the ad script indirectly underscores her extraordinary wealth. This may prove an ill-advised self-defense approach and it is difficult to see how the ad message begins to reverse a negative tide. (See ad at top.)

The Loeffler campaign media buy is divided among three similar television and digital ads, but they all emphasize that Sen. Loeffler is being attacked by liberals, that she has donated $1 million of her own money to COVID-19 hospital operations and is forfeiting her Senate salary for the benefit of coronavirus victims. In two of the ads, the narrator explains that the senator sent her private jet to bring back stranded individuals in foreign countries after quarantine bans were implemented.

Recent polling has projected Sen. Loeffler as being buried within the middle of a field of five significant candidates. In the latest poll, from the Cygnal research group taken during the April 25-27 period, Rep. Doug Collins (R-Gainesville) holds a 29-12 percent lead over Atlanta businessman Matt Lieberman (D), the son of former Connecticut senator and 2000 vice presidential nominee Joe Lieberman. In third place with 10.6 percent preference is Rev. Raphael Warnock, who pastors Ebenezer Baptist Church in Atlanta, where Dr. Martin Luther King Jr. and his father once presided. Sen. Loeffler then follows, virtually tying Rev. Warnock at 10.5 percent. Former US Attorney Ed Tarver trails the group with 4 percent.

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GA Poll: Senate/Trump

By Jim Ellis

Georgia Sen. Kelly Loeffler (R) in serious political trouble

April 7, 2020 — The Battleground Connect consulting firm that predominately polls for Republican clients in the South again surveyed the impending Georgia special Senate election as they did on March 24, but this time added questions about the presidential race.

The survey data (March 31-April 1; 1,03 likely Georgia general election voters, live interviews) confirm the previous results that found appointed Sen. Kelly Loeffler (R) languishing in deep political trouble presumably because of her highly publicized stock transactions reportedly executed after receiving Senate COVID-19 briefings. Much of this poll’s analytical coverage, however, highlights that President Trump leads former vice president Joe Biden only by two percentage points in one of his must-win states.

The Senate numbers show some changes from Battleground’s last poll conducted on March 24. Rep. Doug Collins (R-Gainesville) continues to hold first place and increases his support by two points to 36 percent in the jungle primary. Rev. Raphael Warnock (D), who the Democratic Senatorial Campaign Committee has already endorsed, moves into second place (16 percent) but remains a full 20 points behind the leader.

Sen. Loeffler pulls just 13 percent preference while Atlanta businessman Matt Lieberman, son of former Connecticut senator and 2000 vice presidential nominee Joe Lieberman who was in second position in the last poll, drops to 11 percent. Former US Attorney Ed Tarver (D) then falls to just three percent preference.

In the presidential race, President Trump leads Biden 48-46 percent. Trump’s favorability index is the same as the ballot test, 48:46 percent favorable to unfavorable. Biden’s favorability was not tested, but Rep. Collins posted a 35:29 percent positive ratio while Gov. Brian Kemp (R) recorded a relatively strong 50:32 percent. Sen. Loeffler, on the other hand, notched a very poor 20:55 percent, thus providing further statistical evidence of the appointed incumbent’s recent severe downward trend.

The president’s numbers are not particularly surprising even though some analysts are pointing out that his small margin is a warning sign toward potentially losing the state in the fall. Looking back to 2016, however, suggests that a two-point lead seven months before the general election in a southern state where Republicans typically under-poll tracks with where Trump found himself at a commensurate time four years ago.

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Collins Way Up in Georgia Senate Race

Georgia Rep. Doug Collins – surging ahead?

By Jim Ellis

March 31, 2020 — A new Battleground Connect tracking poll of the Georgia Senate special election race finds Rep. Doug Collins (R-Gainesville) beginning to pull away from the jungle primary field. According to their one-night flash poll (March 24; 1,025 likely Georgia jungle primary voters held concurrently with the Nov. 3 general election), Collins has opened up a 16-point advantage over the top Democrat and expands to a full 20-point margin over appointed incumbent Kelly Loeffler (R). The Battleground Connect survey finds Collins recording 34 percent support followed by businessman Matt Lieberman (D), son of former Connecticut senator and 2000 Democratic vice-presidential nominee Joe Lieberman, with 18 percent and Sen. Loeffler only posting 14 percent preference. The remaining candidates, Baptist minister Raphael Warnock (D) and former US attorney Ed Tarver (D) record 13 and 5 percent, respectively.

This latest track is one of four March polls that Battleground conducted. All had 1,025 respondent sampling universes and each were one-night surveys. In their first poll, conducted on March 7, Rep. Collins’ margin over Sen. Loeffler was 29-20 percent, with Democrats Lieberman, Warnock, and Tarver trailing consecutively with 16, 12, and 5 percentage point support. Since that time, there has been a net 11-point drop in support for Loeffler vis-à-vis her position against Rep. Collins.

Additionally, Sen. Loeffler’s personal favorability index has also dropped precipitously throughout the survey series. Originally, the March 7 poll found that 38.5 percent of the Georgia electorate had a positive opinion of the appointed senator while virtually the same number held a negative impression (37.8 percent). The latest March 24 poll produced a much different finding.

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