Tag Archives: Gravis Marketing

Still Not Over

By Jim Ellis

Nov. 7, 2016 — Though the Granite State of New Hampshire possesses only four electoral votes, it can potentially end as the most critical entity in Tuesday’s presidential election, at least according to Donald Trump’s recent comments. After Hillary Clinton had been maintaining a discernible lead here since the national conventions concluded, four new polls are now projecting New Hampshire going back into the toss-up range.

If Trump is to make a final run at national victory, he must first lock down all 23 states that normally vote Republican in a presidential contest. With his standing improving in Utah and Arizona, this initial objective appears within his grasp. After securing the base, he must win Florida, Ohio, North Carolina, Iowa, Nevada, and then one more state. Therefore, his victory path is still difficult to attain.

The new American Research Group (Oct. 31-Nov. 2; 600 likely New Hampshire voters) and WBUR-MassINC study (Oct. 29-Nov. 1; 500 likely New Hampshire voters) studies provide Trump with some surprisingly good Granite State news. New Hampshire-based ARG sees a 48-43-4-1 percent Trump advantage over Clinton, Libertarian Gary Johnson, and Green Party candidate Jill Stein, while MassINC projects the Republican taking a 40-39-10-3 percent lead as Johnson actually touches double digits. The Boston Globe/Suffolk University data (Oct. 31-Nov. 2; 500 NH likely voters) finds the two tied at 42 percent apiece. The UMass Lowell poll (Oct. 28-Nov. 2; 695 likely New Hampshire voters) also sees a 42-42-5-2 percent tie. All of this portends a major swing in Trump’s favor.

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Wisconsin Shock Poll

By Jim Ellis

Oct. 12, 2016 — Last week, we reported on both parties canceling their Wisconsin Senate race media buys leading all to deduce that challenger Russ Feingold (D) has an insurmountable lead for incumbent Sen. Ron Johnson (R) to overcome. Since Johnson has not been ahead in any survey for almost two years and has come within five points of ex-Sen. Feingold only a handful of times during that period, Wisconsin has climbed to the top of the Democratic conversion list.

Now, however, a new Loras College (Dubuque, IA) poll (Oct. 4-5; 500 likely Wisconsin voters) finds Sen. Johnson surprisingly rebounding to a 45-40 percent lead.

Though the result is not compatible with any other available data, the sampling group members’ attitudes and answers on other questions do blend in with previously reported results. The study appears weighted properly for voting patterns, (37 percent Democrat; 32 percent Republican) and demographics, while the presidential numbers track with all other surveys.

When asked whether the sampling group would support Hillary Clinton, Donald Trump, Libertarian Gary Johnson, or Green Party candidate Jill Stein for President, 43 percent of the Loras College respondents said Clinton, 35 percent Trump, and 8 percent Johnson, while Stein recorded 2 percent.

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Out of Control Polls

By Jim Ellis

Oct. 3, 2016 — There likely has not been a Senate race polled more extensively than the North Carolina contest between Sen. Richard Burr (R) and former state Rep. Deborah Ross (D), but this week’s survey set literally defies explanation.

According to three different polls, Sen. Burr has opened a wide lead over Ross, or the reverse is evident, or possibly the third scenario, resulting in the two becoming virtually tied, is actually the accurate alternative.

Based upon new Greenberg Quinlan Rosner Research survey numbers (Sept. 10-19; 400 likely North Carolina voters as part of a 1,600 person sample from four states), Sen. Burr now leads the contest by an extraordinary 16 points, 46-30 percent. Keep in mind, this is no planted Republican poll. GQR is a Democratic firm that released an August poll actually projecting Ross as the race leader.

During the same time frame, Republican pollster Gravis Marketing, in a poll we covered earlier in the week (Sept. 23; 624 likely North Carolina voters), surprisingly gave Democrat Ross her largest advantage of the election cycle, 48-39 percent. Also during the same polling period, High Point University Research Center (Sept. 17-22; 404 likely North Carolina voters) sees the senator and Ross in virtually a tied situation, with Burr leading only 45-43 percent.

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The Outliers

By Jim Ellis

Sept. 29, 2016 — Early on debate day, Gravis Marketing made news with the release of their Minnesota poll. But their companion effort in North Carolina is equally noteworthy. Both illustrate trends inconsistent with all other pollsters, meaning the studies may be blazing new territory and they are simply wrong.

The Minnesota survey (Sept. 23; 906 likely Minnesota voters) surprisingly finds Hillary Clinton and Donald Trump tied at 43 percent apiece with Libertarian nominee Gary Johnson pulling four percentage points. Considering that Minnesota last went Republican in a presidential race 44 years ago (1972; Nixon vs. McGovern), and before then when Dwight Eisenhower was president, it would be hard to conceive of Trump taking the state. Not even Ronald Reagan could win here back in 1984, meaning that Minnesota is the only state that opposed Reagan in both of his elections. (The District of Columbia also opposed Reagan twice, but DC is obviously not a state.) Therefore, a place with such a strong Democratic history is unlikely to switch in 2016.

In contrast, Survey USA for KSTP television in St. Paul reported the results from its Sept. 16-20 poll (625 likely Minnesota voters). Their data produced a 46-39-6 percent Clinton advantage, which is more consistent with previous polls and historical voting trends.

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A Centennial Swing

By Jim Ellis

Sept. 28, 2016 — Even before the first presidential debate was complete, we began seeing some political movement particularly in one critical battleground state.

In the 21st Century, the states of Florida, Ohio, North Carolina, Virginia, New Hampshire, Iowa, Colorado, and Nevada have been traditionally regarded as the swing battleground pool in the presidential race. In the last two elections, all but North Carolina voted Democratic. Such a pattern was continuing to take hold in Virginia, Colorado, and Nevada, though the 2013-14 elections did show Republican gain. Most of this particular shift, however, was attributable to voter turnout patterns instead of any ideological shift toward the GOP.

Now in the presidential general election, the political tide is beginning to turn in several of these states. Colorado, a place that had clearly been trending Democratic in the previous few elections and appeared poised to easily vote for Hillary Clinton earlier in the cycle is now exhibiting signs that Donald Trump is at least in position to contend for the Centennial State’s nine electoral votes.

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The Trump Bounce

By Jim Ellis

July 27, 2016 — Though last week’s Republican convention had its political hiccups, Donald Trump appears to have received the bump that he and his campaign hierarchy had desired.

A series of new polls were released Monday, all conducted between the July 21-24 period, just after the Republican conclave ended.

CBS News (July 22-24; 1,118 US registered voters) finds Trump leading Hillary Clinton, 44-43 percent in a head-to-head ballot test, and 40-39-12 percent when Libertarian nominee Gary Johnson is included.

CNN (July 22-24; 882 US registered voters) produced a bit better split for Trump. They see the now official Republican nominee holding a three-point head-to-head edge, 48-45 percent, and a larger 44-39-9-3 percent margin when Johnson and Green Party candidate Jill Stein are added to the polling questionnaire.

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Bloomberg’s Polling Report

By Jim Ellis

July 5, 2016 — Often, people want to know which are the most accurate pollsters within the huge volume of data being released into the political marketplace. Bloomberg Politics reviewed the 2016 presidential pollsters who routinely release their numbers into the public domain and publicized their ratings late last week. They isolated a dozen polling firms and corresponding media organizations that picked the presidential primary winner in at least 70 percent of their studies. Polling frequency and reliability stats were also recorded.

The firm projecting the primary winner most often — 95 percent of the time — was Gravis Marketing, which conducted 19 surveys in 12 different states. The students who comprise the Emerson College Polling Society in Massachusetts, who have fared very well in previous performance review studies despite being amateurs, placed a close second in win predictability, proving correct 94 percent of the time. They polled 16 times in eight states. Completing the top five are Opinion Savvy (91 percent winner accuracy; 11 polls; eight states), NBC/Wall Street Journal/Marist College (90 percent winner accuracy; 29 polls; 15 states), and the Survey Monkey (90 percent winner accuracy; 10 polls; eight states).

But capturing the correct victory margin proved to be another story for all 12 pollsters. None of them came within the average polling error margin pertaining to victory spread projection in relation to their cumulative polling average.

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