By Jim Ellis — Monday, July 29, 2024
Senate
Pennsylvania Republican Senate candidate David McCormick has jumped the starting gate to run an ad attacking Vice President Kamala Harris (see above) and linking his opponent, Sen. Bob Casey Jr. (D) to her. It appears he is the first Senate candidate to so quickly make an aggressive move regarding Harris.
The ad begins with Sen. Casey praising the vice president, and then continues to post a collage of Harris interviews where she espouses positions on the far left side of the political spectrum. This is of course designed to make Pennsylvania voters question her, and in a related way Sen. Casey, because he is such a strong supporter of the presumptive Democratic presidential nominee.
Polling consistently finds McCormick trailing Sen. Casey — in the last three published polls from Emerson College, North Star Opinion Research, and SoCal Research, all during the July 20-23 period, the Democratic incumbent leads by four, eight, and 10 points, respectively — so the Republican challenger needs an offensive plan to make the race closer.
The ad is relatively long, just over a minute and one-half. This means it will play in its entirety as a digital message, and we can expect to see reduced versions on the airwaves. With the long list of issues the ad covers, we will see several similar but unique messages in markets throughout the Keystone State.
The ad features clips of Vice President Harris, including the time when she was a senator and presidential candidate in 2020, advocating eliminating the filibuster to pass the Green New Deal and favoring a fracking ban (Pennsylvania produces more natural gas from fracking than any other state) along with banning off-shore drilling and helping workers transition out of fossil fuel industry jobs.
She also says undocumented migrants should not be treated as criminals, wants to abolish ICE, and defund the police. She then states her support for changing the government’s food pyramid to reduce red meat consumption, advocates voting rights for prisoners, wants a mandatory buyback program for gun confiscation, hopes that private health insurance is eliminated, and desires government funded health care for illegals.
The shorter versions of this material will become finely targeted ads. It is likely, however, that all will contain the opening and closing segments which feature Sen. Casey saying that Kamala Harris is “inspiring” and “capable,” and that “the more people get to know her, they are going to be particularly impressed by her ability.”
Obviously, the McCormick consultants chose the clips that correspond to issue positions that the vast majority of Pennsylvanians will oppose. The ad is gaining high marks from right of center organization leaders through tweets and public comments because all of the articulated issue positions show video of Harris herself making the specific comments.
Since not all of her positions will be roundly opposed — reducing red meat consumption and banning off-shore drilling, for example — expect to see fewer of those clips.
Defunding the police, abolishing ICE, transitioning fossil fuel industry workers, and supporting a mandatory buy-back program for weapons will likely score big numbers among the viewers in northeastern, central, and western Pennsylvania. These are the regions that McCormick, and GOP presidential nominee Donald Trump, will need to counter the large margins that Harris and Casey will record from the populous Philadelphia metropolitan area.
As we have seen, polling data that places a Republican Senate candidate relatively far behind Trump’s standing has been a common occurrence in 2024, particularly when the Democratic Senate candidate is an incumbent. The McCormick ad strategy of tying the campaign’s opponent, Sen. Casey, to presumptive nominee Harris and her rather extreme policy positions in a manner directly presented for Pennsylvania could become a blueprint for GOP candidates in other states.
It is a certainty that we will see many such clips of Harris’s statements in campaign commercials throughout the nation in the final 100 days of this unique presidential campaign. Whether the strategy helps Republicans score down-ballot victories remains to be seen.
