Tag Archives: ad buy

Four Races Appear Done

By Jim Ellis

Oct. 5, 2016 — The two political parties continue to make financial decisions with regard to Senate race funding. More became public at the beginning of this week, as both the Democratic Senatorial Campaign Committee (DSCC) and the National Republican Senatorial Committee (NRSC) canceled major ad buys in several states, again telling us how the respective party organization leaders believe several key campaigns will end on Nov. 8th.

In two instances, according to the Daily Kos Elections page, the DSCC reduced media buys in states where their candidates are challengers. Most of the time, such a move would suggest that prospects are yielding favorable conclusions for the Republican incumbents. In Wisconsin and Illinois, however, the opposite appears true.

The moves suggest that leadership in both parties believes that former Sen. Russ Feingold (D) will unseat GOP Sen. Ron Johnson. Last week the DSCC released a major part of their final electronic media reservation ironically saying that Feingold is secure because he continues to hold an uncontested polling lead.

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