Category Archives: Financials

Four Races Appear Done

By Jim Ellis

Oct. 5, 2016 — The two political parties continue to make financial decisions with regard to Senate race funding. More became public at the beginning of this week, as both the Democratic Senatorial Campaign Committee (DSCC) and the National Republican Senatorial Committee (NRSC) canceled major ad buys in several states, again telling us how the respective party organization leaders believe several key campaigns will end on Nov. 8th.

In two instances, according to the Daily Kos Elections page, the DSCC reduced media buys in states where their candidates are challengers. Most of the time, such a move would suggest that prospects are yielding favorable conclusions for the Republican incumbents. In Wisconsin and Illinois, however, the opposite appears true.

The moves suggest that leadership in both parties believes that former Sen. Russ Feingold (D) will unseat GOP Sen. Ron Johnson. Last week the DSCC released a major part of their final electronic media reservation ironically saying that Feingold is secure because he continues to hold an uncontested polling lead.

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Follow the Money

By Jim Ellis

Oct. 4, 2016 — The Wesleyan Media Project released their campaign advertising study for the 2016 election cycle and, focusing on their Senate data that Kantar Media/CMAG compiled, the information gives us strong clues as to which races are the most important to each party. The report also provides clues as to which media campaigns and strategies are working and those that are lacking.

The study tracked ads run in 20 states featuring Senate general election campaigns, from a high of 18,265 ads aired (Pennsylvania) to a low of 18 (Kansas). The tested period spanned from Aug. 19 to Sept. 15. In the 20 states, an aggregate of 104,522 ads aired in the various markets. Those backing Republican candidates or opposing Democratic contenders accounted for approximately 53 percent of the total study period buy.

Though Pennsylvanians have seen the greatest number of Senate ads, the most money spent during the period was in New Hampshire ($16.9 million). This is because the overwhelming number of ads purchased was in the expensive Boston media market.

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Money Talks

The first quarter financial disclosure statements have been filed for House incumbents and challengers and, as always, the fundraising amounts tell many tales. Naturally, the most prolific fundraisers are elected partisan leaders or committee chairmen, but this report is more indicative about those in marginal districts or who are committed to, or considering, a bid for statewide office. The axiom of the most committed candidates being the best early fundraisers again rings true during the current period.

Looking at the rank-and-file House incumbents and candidates, particularly those newly-elected congressmen, it appears that $300,000 raised for the quarter beginning Jan. 1, 2013 is the benchmark. Grading on a curve, anyone attaining or exceeding this level has earned first tier political status.

Best Fundraisers

The top fundraising House district can be found in the Denver suburbs, where 6th District Rep. Mike Coffman (R) and Democratic challenger Andrew Romanoff (D), the former state House Speaker and defeated Senatorial candidate (2010; losing the Democratic nomination to then-appointed Sen. Michael Bennet), both exceeded $500,000 in recorded campaign receipts for the first quarter.

Coffman raised $510,000, just behind Romanoff’s $514,000. The challenger has about a $100,000 edge in cash-on-hand. The court-drawn redistricting map presented Coffman with a much more Democratic district than the one to which he was originally elected in 2008. He was victorious in 2012, obviously, but did not reach the 50 percent plateau, winning re-election with 48 percent of the vote. The mid-term turnout pattern should help Coffman, but Romanoff is likely a stronger opponent than former state Rep. Miklosi, the congressman’s opponent last November.

The runner-up district is New York’s 11th CD, where Rep. Michael Grimm (R) Continue reading >