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New Mexico’s 2nd: Too Cute By Half?

By Jim Ellis

Freshman Rep. Xochitl Torres Small (D-Las Cruces) faces the full-on press of a GOP battle to challenge her.

May 29, 2020fh — The Democrats, or at least those who run the Patriot Majority organization, have made a high-risk move in trying to influence the outcome of the 2nd District Republican primary next week, so we shall soon see if their gamble pays dividends.

The GOP battle to challenge freshman Rep. Xochitl Torres Small (D-Las Cruces) is largely between the 2018 nominee who lost what was a Republican seat, former state Rep. Yvette Herrell, and Claire Chase, who chairs the New Mexico Oil & Gas Association. Clearly the Democratic leadership believes Herrell is the weaker candidate, which is why their agents are actively engaged in ironically trying to define her as the true Trump Republican candidate.

President Trump has not endorsed in this race, but him doing so has been magic for candidates receiving such Republican primary support. The Patriot Majority media buy, which approaches $200,000 and appears to concentrate on targeted radio and digital advertising in order to best communicate with conservative audiences, emphasizes that Herrell is the candidate most in lockstep with the president. The ad script also attempts to put Chase on the defensive for making past negative comments about then-presidential candidate Donald Trump.

NM-2 has the potential of becoming one of the top challenge races in the country and is likely a must-win if the Republicans are going to make any serious run at re-taking the House majority. And, recalling that Trump won this district by slightly more than 10 percentage points means the progressive left involvement in the GOP primary to implement a strategy of identifying a particular candidate as the stronger Trump supporter does carry its risks for the general election.

The Patriot Majority super PAC organization was formed during the 2010 election cycle. During the succeeding elections cycles, the entity is reported as spending well over $6 million, the overwhelming percentage of which being used to attack Republican candidates.

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