Though election results rarely resemble survey research data that is conducted more than a year in advance, early polling still provides benchmarks from which to begin analyzing a particular future campaign; in this case a presidential contest that promises to be, perhaps, the most wide open, interesting, and exciting political forum of the modern era.
As we stated many times during the immediate past pre-election coverage, 2016 campaign activity begins right after the mid-term voting concludes. Consistent with that axiom, the Purple Insights organization – the survey research arm of the Purple Strategies consulting firm – conducted a “first in the nation” presidential primary poll for Bloomberg Politics and St. Anselm’s College (NH). The survey was commissioned during the Nov. 12-18 period, interviewing 989 New Hampshire general election voters, including 407 previous Republican primary voters and 404 past Democratic primary voters.
Purple Insights tested 18 different political figures, 17 of whom have been linked to the upcoming presidential race. The only person not in the national category is New Hampshire Sen. Kelly Ayotte (R), who will stand for re-election in the next cycle. She scored a strong 47:27 percent favorability ratio, and a 28:42 percent positive to negative score among Democratic primary voters. The latter rating is actually quite Continue reading >
