Sept. 28, 2015 — A new Bloomberg Politics poll conducted by Iowa-based Selzer & Company (Sept. 18-21; 1,001 adults) at least partially explains Donald Trump’s apparent sudden appeal. The poll asks pointed questions about how the respondents perceive various issues, and the results provide supporting data as to why Trump’s message is striking chords with many prospective voters.
In a previous update, we discussed the Bloomberg/Selzer Democratic primary ballot test (375 likely Democratic primary voters – a sample too small to adequately draw national conclusions). This new data reveals that a bare majority would now choose a Dem candidate other than former Secretary of State Hillary Clinton. Additionally, their underlying issue questions provide us a relatively sound base from which to analyze potential voting patterns.
The key questions surround America’s greatness, a subject that has become the theme of Trump’s national campaign. From his slogan “let’s make America great again”, it becomes obvious that Trump no longer thinks the country is heading toward its apex. According to the Bloomberg/Selzer data, the majority of respondents share that opinion. Their question is reproduced below, with response percentages in adjoining parenthesis:
Do you think the United States today is:
• Greater than it has ever been (6%)
• Equally great as it has been in the past (20%)
• Falling behind (47%)
• Failing (25%)
• Not sure (2%)
