Rather stunningly, Romney has a nine-point lead among white women and a seven-point advantage among people 45 years of age and older. Considering the Obama campaign strategy has been to paint the Romney-Ryan ticket as the enemy of senior citizens, this poll suggests that this tactic has not gained any traction within the targeted segment. A bit less surprising are Romney’s 14-point positive numbers with married respondents.
But, perhaps the most significant part of the data pertains to the candidates’ middle-class performance. According to Battleground, it is Romney, despite all of the middle-class emphasis put forth from the Obama campaign, who has a 14-point edge within this economic demographic sector.
If the Battleground data is accurate, it is telling us that the Obama campaign is failing in two of its core strategic objectives: creating the Romney negative image they want voters to envision as it relates to cutting Medicare, and middle-class tax policy. If true, the ballot test numbers should soon begin swinging Romney’s way.