By Jim Ellis — Friday, January 30, 2026
Senate
Already, the Louisiana Senate Republican primary is taking shape, and we are witnessing a highly competitive and largely negative race beginning to unfold.
Rep. Julia Letlow (R-Start) attracted a great deal of political attention last week as she announced her Republican primary challenge to Sen. Bill Cassidy along with an endorsement from President Trump. Now, the Senator is seizing the offensive.The Cassidy campaign just released the results of a Public Opinion Strategies poll (Jan. 20-22; sample size not publicized) that largely outlines what promises to be the Cassidy campaign’s line of attack against Rep. Letlow.
According to the POS survey, Sen. Cassidy leads Rep. Letlow and state Treasurer and former Congressman John Fleming, 32-21-16 percent. State Sen. Blake Miguez (R-New Iberia) and Public Service Commissioner Eric Skrmetta trail the group with nine and one percent support levels.
Another recently released survey, this from JMC Analytics & Polling for the Fleming campaign (Jan. 12-14; 650 likely Louisiana Republican primary voters) finds an entirely different ballot test result. This data projects Fleming with a 23-22 percent edge over Sen. Cassidy. The remaining candidates split an aggregate 16 percent of the preference responses. The JMC poll was conducted before Rep. Letlow entered the race; hence, she was not included.
Under the Cassidy POS poll’s “informed ballot” result, meaning a series of messages about the poll sponsor’s opponent(s) that are usually negative, the Cassidy lead increases to 55-13-13 percent over Rep. Letlow and Treasurer Fleming. When the push questions isolate Rep. Letlow, the one-on-one “informed” ballot test moves to a whopping 69-22 percent in Cassidy’s favor.
While the query verbiage was not included in the poll analysis, the summary indicates that Rep. Letlow’s stock transactions will be at the forefront of the attack against her, and it is probable the information is at least somewhat sensationalized.
In the poll analysis, the text claims that Rep. Letlow has “over 200 violations of the Stock Act.” When reading the supporting story from the NOTUS (News of the United States) website, we see that the violations were for the late reporting of a group of 210 stock transactions on her financial disclosure report. The combined value of the transactions is reported in the range of $225,000 to $3.3 million. The disclosure report does not delineate further, but the campaign inference will be that she hid millions of dollars in stock transactions.
It appears that the Cassidy campaign is also targeting Letlow as a “RINO” (Republican In Name Only), claiming that her voting record is to the left of the Senator’s. Another attack, as also outlined in the poll analysis, is her taking a trip to Qatar “funded by a pro-Doha group.”
The most serious early campaign obstacle for Rep. Letlow and the other candidates is overcoming Sen. Cassidy’s large war chest. Again, according to the Cassidy polling analysis, the Senator’s campaign reports having $26 million in the bank, the year-end Federal Election Commission filing to be released early next month.
According to Rep. Letlow’s Sept. 30 campaign filing, she held just under $2.3 million in her account, but her total will likely be larger when the latest disclosure reports are made public. For his part, Fleming posted slightly over $2 million.
As previously reported, Louisiana has a new nominating system. Instead of a jungle primary held concurrently with the general election, Louisiana nominations for federal and certain state offices will revert to a traditional partisan primary and runoff procedure. If no candidate receives majority support in the first vote on May 16, the top two finishers advance to a June 27 runoff election.
In addition to Sen. Cassidy, Rep. Letlow, Treasurer Fleming, and Sen. Miguez, seven more Republicans have entered the race. The candidate filing deadline is Feb. 13, so it remains to be seen just how many of these individuals actually follow through and complete their final statement of candidacy. State Rep. Julie Emerson (R-Carencro) had also announced her candidacy but withdrew after Rep. Letlow entered the race.
The Louisiana and Texas Republican primaries feature the party’s two incumbent Senators, Cassidy and John Cornyn, who are in danger of losing their renomination efforts. Both the Texas primary on March 3 and Louisiana in May will be closely watched until the vote count is complete. Expect both the Texas and Louisiana campaigns to run at a frenetic pace throughout the remainder of the primary calendar.
