By Jim Ellis
April 6, 2018 — Now just over a month before the May 8 Indiana Republican Senate primary, the three major candidates are simultaneously hitting the airwaves.
Not surprisingly in campaigning before the Hoosier State GOP electorate, each contender is trying to make the case that they are strongly conservative, pro-Trump, and anti-Washington. Though Vice President Mike Pence obviously hails from Indiana, surprisingly only one of the three new ads mentions him in the midst of each man doing his best to stake out the position furthest to the right.
Mike Braun’s ad
Though the campaign strategies of Reps. Todd Rokita (R-Brownsburg/Lafayette), Luke Messer (R-Greensburg/Muncie), and former state Rep. Mike Braun (R-Jasper) appear similar, each has his own clear angle. With little polling available, and none from the immediate past, it appears the electorate is in store for a mad dash to the political finish line.
Braun’s ad (above) takes the most unique position. While the other two candidates began with greater name identification, support, and financial bases, the former state representative’s personal wealth has allowed him to advertise early in order to make this a legitimate three-way race. His strategy is to turn the multi-candidate contest into a one-on-one campaign by establishing himself as the individual opposing both congressmen, which, in his past ads, describes them as being so interchangeable that few can tell them apart.