The National Republican Congressional Committee (NRCC) just launched a new early attack campaign against several presumed Democratic targets, but their message delivery medium is rather unique. The Committee is testing a theme that we will hear often, but their first communication foray is not via television or radio as we’ve become accustomed.
Against four incumbent Democratic House Members — representatives John Barrow (D-GA-12), Ann Kirkpatrick (D-AZ-1), Ron Barber (D-AZ-2), and Collin Peterson (D-MN-7) — the NRCC is beginning the process of relating the IRS scandal to the members’ vote for Obamacare.
The message moves throughout the assigned district attached to a vehicle or series of vehicles as a billboard-style advertisement. It simply identifies the member with picture and calls attention to their vote for Obamacare by highlighting their support in giving the Internal Revenue Service control over healthcare. As we know, the IRS is currently embroiled in an investigation over their practice of targeting conservative groups.
Since the investigation is likely to go on for some time, we can expect to hear much about the IRS’ major role in administering the Obamacare law throughout the election cycle. Since IRS officials have already admitted that the government enforcement agency unfairly targets conservatives, the NRCC is quickly beginning to test the message. If it resonates, and early indications seem to suggest that people are troubled by the agency’s actions, this issue is likely to become a major focal point all the way through the 2014 elections.
The four selected members are an interesting group. Rep. Barrow, fresh from his announcement that he won’t run for the open Georgia Senate seat, is an obvious choice because he represents a strong Republican seat (Obama ’12: 43.6 percent) and the mid-term turnout model is more likely to cut against a Democratic incumbent.
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