Tag Archives: GfK-AP

Projecting Another Close Race

May 7, 2015 — The worldwide GfK Public Affairs research organization, in conjunction with the Associated Press, conducted a nationwide poll of American attitudes and perceptions for the coming presidential election year.

The survey of 1,077 US adults was conducted during the April 23-27 period. The methodology appears very sound, correctly capturing the national demographic percentage divisions on race, religion, political party, and education level. Though the survey screened for registered voters and found that 80 percent of the respondents can participate in elections, the results were not divided into specific reporting segments. Overall, the GfK-AP polling conclusions appear methodologically consistent with a high degree of reliability.

Since this is an issues and attitudes poll, no ballot test questions were asked. The aggregate polling sample has a decidedly negative outlook, though, as only two of 17 presidential candidates (12 Republicans and five Democrats) were found with higher positive ratings than negative. Hillary Clinton (D) and Dr. Ben Carson (R) were the two individuals posting favorable ratios – 46:41 percent for Clinton, while Carson registered 15:12 percent – but neither of these totals are particularly impressive.
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