Yesterday, a presidential candidate officially launched his campaign, but it’s not who you might expect. Barack Obama, the 44th president of the United States, on April 4 via a special announcement video in which he does not appear, has begun Campaign 2012.
The 2-minute, 10-second, short-take features people from the key states representing demographic and economic voter groups that must comprise a winning Obama coalition. Speaking for the president were Hispanic women in Nevada, a liberal white Colorado woman, an older white North Carolina male voter, a middle-aged female African-American Michigander, and a young New York male who was not eligible to cast a ballot for Mr. Obama in 2008. Re-uniting and energizing an even larger minority voting base (African-Americans, Hispanics, Asians), unmarried women, and white union voters is clearly the Obama 2012 campaign strategy. This is particularly so in places like Florida, North Carolina, Virginia and Nevada. A flip of just six states could mathematically reverse the 2008 election results.
Republicans were basically mum about the president’s re-election announcement, with one notable exception. Former New York City mayor Rudy Giuliani indicated that he is likely to run for president again if he perceives the GOP field of candidates to be weak.
With Obama’s announcement, and now entering the election cycle’s second fundraising quarter, expect the presidential campaign action to ignite very quickly.
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