As expected, Florida Rep. Patrick Murphy (D-Jupiter) formally announced his US Senate candidacy. Accompanying the public pronouncement were targeted Internet ads to liberal political websites indicating that he is running to “stop the Tea Party”.
Murphy’s reach to the left is intended to secure the liberal base for purposes of capturing the Democratic nomination, thus beginning to pinch Rep. Alan Grayson (D-Orlando), another potential candidate. Murphy has to walk a tightrope, however, moving far enough left in the short term but not so far as to marginalize himself for the general election in what has become America’s quintessential swing state.
The congressman’s ad features a picture of conservative ex-Rep. Allen West (R-FL-22), who Murphy unseated in 2012, with the word “Stopped” stamped across his picture. Next to West’s image is a picture of Sen. Marco Rubio, with the word “Next” affixed to his photo. The final shot shows Murphy above a US Senate banner, and adjacent to a sign-up box. The inference is that Murphy defeating West “stopped” him, and ostensibly running against Rubio means the senator is next in line for defeat.
Rep. Murphy needs to cover his left flank largely because of his more centrist voting record. The National Journal ranks him as the 10th most conservative Democrat in the House. Though this positions him to the left of every Republican, twisting such a statistic before Democratic primary voters would likely portray him in an unfavorable light irrespective of how he votes in the aggregate.
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