Oct. 4, 2016 — The Wesleyan Media Project released their campaign advertising study for the 2016 election cycle and, focusing on their Senate data that Kantar Media/CMAG compiled, the information gives us strong clues as to which races are the most important to each party. The report also provides clues as to which media campaigns and strategies are working and those that are lacking.
The study tracked ads run in 20 states featuring Senate general election campaigns, from a high of 18,265 ads aired (Pennsylvania) to a low of 18 (Kansas). The tested period spanned from Aug. 19 to Sept. 15. In the 20 states, an aggregate of 104,522 ads aired in the various markets. Those backing Republican candidates or opposing Democratic contenders accounted for approximately 53 percent of the total study period buy.
Though Pennsylvanians have seen the greatest number of Senate ads, the most money spent during the period was in New Hampshire ($16.9 million). This is because the overwhelming number of ads purchased was in the expensive Boston media market.
Aug. 4, 2016 — Voters in four states went to the polls Tuesday, and the primary evening’s top news featured western Kansas Republicans unseating their three-term Freedom Caucus congressman.
Rep. Tim Huelskamp (R-Fowler) fell to Dr. Roger Marshall (R), 56-44 percent, effectively ending his six-year tenure in the House. Huelskamp was at odds with the Republican leadership from the very beginning of his congressional career, even driving them to remove him from the Agriculture Committee, the industry of premier dominance in his district. The situation deteriorated to the point that even the Kansas Farm Bureau and the state Livestock Association officially backed Dr. Marshall.
Though national issues drove Huelskamp, it was the local agriculture situation that cost him the seat. The successful opposition campaign centered around Huelskamp’s ouster from the Agriculture Committee in one of the nation’s richest farm producing districts, and the incumbent’s refusal to support the farm bill in several Congresses. Dr. Marshall will easily win the seat in the general election.
Aug. 2, 2016 — Today, voters in four states go the polls to choose nominees for their federal and state races. Intra-party contests in Kansas, Michigan, Missouri, and Washington will be decided. The Tennessee primary will follow on Thursday.
The day’s most competitive primary challenge is underway in the 1st District, where one of the conservative Freedom Caucus’ most outspoken members, Rep. Tim Huelskamp (R-Fowler/Western Kansas), faces one lone, serious challenger, Dr. Roger Marshall (R). Sen. Jerry Moran (R) and Rep. Kevin Yoder (R-Overland Park/Kansas City) face only minor opposition in their respective campaigns.
The 1st District stretches from the Colorado border east through three-quarters of Kansas’ land mass. Including cities such as Manhattan, Hutchinson, Salina, Dodge City, Garden City, and Liberal, KS-1 is a conservative, agriculture-dominated CD. Rep. Huelskamp, who won a crowded open seat nomination fight in 2010, also received a primary challenge in 2014 and prevailed 56-44% over Alan LaPolice who only managed to spend just over $160,000.
July 18, 2016 — Donald Trump had scheduled an announcement Friday in New York to introduce who would be his vice presidential running mate. A plethora of media reports suggested that he would select Indiana Gov. Mike Pence over former House Speaker Newt Gingrich and New Jersey Gov. Chris Christie.
The reports were right. Gov. Pence withdrew from the governor’s race before the noon CDT, for that was the established deadline when the ballots became final under Hoosier State election law. Once a vacancy is registered, the Indiana Republican Party has 30 days to name a replacement for the gubernatorial ballot, and already at least three individuals have informed the party leadership that they are candidates. Lt. Gov. Eric Holcomb and representatives Susan Brooks (R-Carmel) and Todd Rokita (R-Clermont) are withdrawing from their respective campaigns, but the ones not chosen could conceivably be reinstated in order to keep their present ballot position.
Choosing Pence makes sense for Trump, at least from the standpoint that the conservative Indiana governor will help unite the Republican base. Though Trump’s GOP support numbers in national polling appears on par with Hillary Clinton’s backing within the Democratic Party universe in most polls, the bedrock Republican states, particularly in the central and Rocky Mountain regions of the country, are a slightly different story.