Tag Archives: Gravis Marketing

A Convoluted Nevada Poll

April 2, 2015 — Gravis Marketing is the first to test the Nevada electorate since Sen. Harry Reid (D) announced his retirement, but their flash poll results are difficult to follow. The methodology appears to substantially over-sample Republicans, yet the Democrats inconsistently fare much better on the ballot test questions.

On March 27, Gravis utilized the Interactive Voice Response system to question 850 registered Nevada voters. Within this universe, 443 respondents are self-identified Republicans compared with 319 Democrats; 88 individuals did not state a party preference.

In Nevada, however, registered Democrats outnumber Republicans, thus making this sampling universe almost the exact opposite of reality. According to the 2015 state voter registration statistics as reported by the Secretary of State, 40.2 percent of the registrants are Democrats, 33.4 percent are Republicans, and 26.4 percent are Independent or affiliated in some other fashion. The survey universe features 52.1 percent who self-identify as Republicans, 37.5 percent Democrats, and just 10.3 percent Independent/Other.
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Nevada Numbers – Both Presidential and Senate Races Tested

MARCH 3, 2015 — Gravis Marketing conducted a poll of the Nevada electorate (Feb. 21-22; 955 registered Nevada voters; 438 likely Republican Nevada Caucus attenders; 324 likely Democratic Nevada Caucus attenders; 193 likely general election voters) in order to test both party nomination contests, and gauge how Senate Minority Leader Harry Reid (D) shapes up for re-election.

For Republicans, Gov. Scott Walker (R-WI) is again pacing the field, this time with 27 percent of the vote according to the Gravis study. Following in second place, eight percentage points behind, is former Florida Gov. Jeb Bush at 19 percent.

All other candidates posted in single digits. New Jersey Gov. Chris Christie was third with eight percent; Sen. Rand Paul (R-KY) had the most disappointing performance in recording just three percent; and retired Maryland neurosurgeon Ben Carson was not included on the ballot test questionnaire.
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Daines Up in Montana; Hayworth Rebounding in NY; Oklahoma Tightens

Montana Senate

Two new Montana polls were just released into the public domain, and both portend similar results.

According to Public Policy Polling (July 17-18; 574 registered Montana voters), Rep. Steve Daines (R-MT-AL) holds a 46-39 percent advantage over appointed Sen. John Walsh (D). Both men record similar job approval ratings. Sen. Walsh, who was appointed in early February to replace veteran Sen. Max Baucus (D) after the latter had accepted President Obama’s offer to become US Ambassador to China, tallies a 38:37 percent favorable to unfavorable job approval rating. Freshman Rep. Daines is in virtually the same position, though finding himself one point upside down, 39:40 percent.

An internal Harstad Strategic Research poll for the Walsh campaign (released July 17; number of respondents not provided), gives the freshman congressman a 43-38 percent edge over the appointed senator. Though  Continue reading >

Franken Tops 50 Percent – With an Asterisk

In a great many election years, a surprising Senate candidate often comes from nowhere at the beginning of the cycle to score an upset win. The 2010 Republican landslide, for example, produced Wisconsin businessman Ron Johnson (R), a virtual unknown at the campaign’s outset, who would eventually unseat then-Sen. Russ Feingold (D-WI). Former North Dakota Attorney General Heidi Heitkamp (D), viewed as a heavy underdog to then-at-large Rep. Rick Berg (R) when their two-way contest began, overcame an early polling deficit to claim her Senate seat in the presidential election year of 2012.

In looking at the 2014 field of candidates, many people were speculating that the under-the-radar candidate best possibly positioned to score an upset is Minnesota businessman Mike McFadden (R) who is challenging first-term Sen. Al Franken (D). Though Franken has not yet appeared in a politically endangered position, we must remember that his 2008 campaign was so close that it took nine months to finally determine that the former actor-comedian scored a 312-vote victory (from more than 2.88 million ballots cast) over then-Sen. Norm Coleman (R). Additionally, the  Continue reading >

Underlying Poll Data Shows Cornyn on Shaky Ground

On Tuesday, Texas officially kicks-off the regular 2014 election cycle. Voters from both parties will visit the polls to begin the first step in choosing Republican and Democratic nominees for the fall. Illinois follows with their nomination process on March 18, but the heaviest voting months are May and June.

A new University of Texas/Texas Tribune poll (Feb. 7-17; 1,200 registered Texas voters; online pre-selected group; number of likely Republican primary voters not released) is projecting that Sen. John Cornyn (R) commands a 62 percent support level in a Republican primary ballot test against Rep. Steve Stockman’s (R-TX-36) 16 percent, but digging below the polling toplines reveals a much different story. In actuality, Cornyn’s first ballot question percentage was 43 percent, the exact number that the Gravis Marketing poll (Feb. 10-12; 729 Texas Republican primary voters – Cornyn 43 percent, Stockman 28 percent) reported earlier in the month.
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