Tag Archives: Gravis Marketing

A Convoluted Nevada Poll

April 2, 2015 — Gravis Marketing is the first to test the Nevada electorate since Sen. Harry Reid (D) announced his retirement, but their flash poll results are difficult to follow. The methodology appears to substantially over-sample Republicans, yet the Democrats inconsistently fare much better on the ballot test questions.

On March 27, Gravis utilized the Interactive Voice Response system to question 850 registered Nevada voters. Within this universe, 443 respondents are self-identified Republicans compared with 319 Democrats; 88 individuals did not state a party preference.

In Nevada, however, registered Democrats outnumber Republicans, thus making this sampling universe almost the exact opposite of reality. According to the 2015 state voter registration statistics as reported by the Secretary of State, 40.2 percent of the registrants are Democrats, 33.4 percent are Republicans, and 26.4 percent are Independent or affiliated in some other fashion. The survey universe features 52.1 percent who self-identify as Republicans, 37.5 percent Democrats, and just 10.3 percent Independent/Other.
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Nevada Numbers – Both Presidential and Senate Races Tested

MARCH 3, 2015 — Gravis Marketing conducted a poll of the Nevada electorate (Feb. 21-22; 955 registered Nevada voters; 438 likely Republican Nevada Caucus attenders; 324 likely Democratic Nevada Caucus attenders; 193 likely general election voters) in order to test both party nomination contests, and gauge how Senate Minority Leader Harry Reid (D) shapes up for re-election.

For Republicans, Gov. Scott Walker (R-WI) is again pacing the field, this time with 27 percent of the vote according to the Gravis study. Following in second place, eight percentage points behind, is former Florida Gov. Jeb Bush at 19 percent.

All other candidates posted in single digits. New Jersey Gov. Chris Christie was third with eight percent; Sen. Rand Paul (R-KY) had the most disappointing performance in recording just three percent; and retired Maryland neurosurgeon Ben Carson was not included on the ballot test questionnaire.
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Daines Up in Montana; Hayworth Rebounding in NY; Oklahoma Tightens

Montana Senate

Two new Montana polls were just released into the public domain, and both portend similar results.

According to Public Policy Polling (July 17-18; 574 registered Montana voters), Rep. Steve Daines (R-MT-AL) holds a 46-39 percent advantage over appointed Sen. John Walsh (D). Both men record similar job approval ratings. Sen. Walsh, who was appointed in early February to replace veteran Sen. Max Baucus (D) after the latter had accepted President Obama’s offer to become US Ambassador to China, tallies a 38:37 percent favorable to unfavorable job approval rating. Freshman Rep. Daines is in virtually the same position, though finding himself one point upside down, 39:40 percent.

An internal Harstad Strategic Research poll for the Walsh campaign (released July 17; number of respondents not provided), gives the freshman congressman a 43-38 percent edge over the appointed senator. Though  Continue reading >

Franken Tops 50 Percent – With an Asterisk

In a great many election years, a surprising Senate candidate often comes from nowhere at the beginning of the cycle to score an upset win. The 2010 Republican landslide, for example, produced Wisconsin businessman Ron Johnson (R), a virtual unknown at the campaign’s outset, who would eventually unseat then-Sen. Russ Feingold (D-WI). Former North Dakota Attorney General Heidi Heitkamp (D), viewed as a heavy underdog to then-at-large Rep. Rick Berg (R) when their two-way contest began, overcame an early polling deficit to claim her Senate seat in the presidential election year of 2012.

In looking at the 2014 field of candidates, many people were speculating that the under-the-radar candidate best possibly positioned to score an upset is Minnesota businessman Mike McFadden (R) who is challenging first-term Sen. Al Franken (D). Though Franken has not yet appeared in a politically endangered position, we must remember that his 2008 campaign was so close that it took nine months to finally determine that the former actor-comedian scored a 312-vote victory (from more than 2.88 million ballots cast) over then-Sen. Norm Coleman (R). Additionally, the  Continue reading >

Underlying Poll Data Shows Cornyn on Shaky Ground

On Tuesday, Texas officially kicks-off the regular 2014 election cycle. Voters from both parties will visit the polls to begin the first step in choosing Republican and Democratic nominees for the fall. Illinois follows with their nomination process on March 18, but the heaviest voting months are May and June.

A new University of Texas/Texas Tribune poll (Feb. 7-17; 1,200 registered Texas voters; online pre-selected group; number of likely Republican primary voters not released) is projecting that Sen. John Cornyn (R) commands a 62 percent support level in a Republican primary ballot test against Rep. Steve Stockman’s (R-TX-36) 16 percent, but digging below the polling toplines reveals a much different story. In actuality, Cornyn’s first ballot question percentage was 43 percent, the exact number that the Gravis Marketing poll (Feb. 10-12; 729 Texas Republican primary voters – Cornyn 43 percent, Stockman 28 percent) reported earlier in the month.
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A Cornyn Run-off?

Florida-based Gravis Marketing, one of the newer national pollsters, just released the findings from their recent survey of the Texas Republican US Senate primary (Dec. 10-12; 729 likely Republican Texas primary voters).  The results, rather surprisingly, give Senate Minority Whip John Cornyn only a 43-28 percent lead over US Rep. Steve Stockman (R-TX-36).  

Though Sen. Cornyn registered just 43 percent support among a reflective voting segment within his own political party, his favorability rating was relatively positive, nonetheless.  When asked if the respondents have a favorable or unfavorable opinion of the Senator, by a ratio of 49:27 percent, they approved.  Asked the same of Rep. Stockman, the results were 28:18 percent positive to negative, but with 55 percent saying they were “unsure” or had no opinion of the southeast Texas Congressman.

Gravis was active in the 2012 election cycle, but some of their polls produced questionably reliable data.  In this Texas effort, 729 respondents is a healthy sample  Continue reading >

Tracking Ohio

It can be argued that the presidential election is coming down to Ohio. It is very likely that the eventual winner will carry the Buckeye State, and that entity will be enough to put Pres. Barack Obama or Mitt Romney over the top nationally. There are other scenarios — either candidate losing Ohio but carrying Wisconsin and Colorado, for example – but the voting patterns suggest that Ohio will choose the winner.

That being the case, let’s check the latest Ohio polls. Six separate polls measuring the Obama-Romney campaign were just released and these are the results:

• Angus Reid (Oct. 18-20; 550 likely Ohio voters):
  Obama 48%; Romney 48%
• Gravis Marketing (Oct. 18-19; 1,923 likely Ohio voters via automated calls):
  47% Tie
• Public Policy Polling (Oct. 18-20; 523 likely Ohio voters):
  Obama 49%; Romney 48%
• Pulse Opinion Research for Let Freedom Ring organization (Oct. 15; 1,000 likely Ohio voters):
  Romney 47%; Obama 46%
• Quinnipiac University (Oct. 17-20; 1,548 likely Ohio voters):
  Obama 50%; Romney 45%
• Suffolk University (Oct. 18-21; 600 likely Ohio voters):
  47% Tie

Can it be any closer? For the second time in 12 years, deciding the presidency could come down to just a handful of votes.