Author Archives: Jim Ellis

Follow the Money

By Jim Ellis

Oct. 4, 2016 — The Wesleyan Media Project released their campaign advertising study for the 2016 election cycle and, focusing on their Senate data that Kantar Media/CMAG compiled, the information gives us strong clues as to which races are the most important to each party. The report also provides clues as to which media campaigns and strategies are working and those that are lacking.

The study tracked ads run in 20 states featuring Senate general election campaigns, from a high of 18,265 ads aired (Pennsylvania) to a low of 18 (Kansas). The tested period spanned from Aug. 19 to Sept. 15. In the 20 states, an aggregate of 104,522 ads aired in the various markets. Those backing Republican candidates or opposing Democratic contenders accounted for approximately 53 percent of the total study period buy.

Though Pennsylvanians have seen the greatest number of Senate ads, the most money spent during the period was in New Hampshire ($16.9 million). This is because the overwhelming number of ads purchased was in the expensive Boston media market.

Continue reading

Out of Control Polls

By Jim Ellis

Oct. 3, 2016 — There likely has not been a Senate race polled more extensively than the North Carolina contest between Sen. Richard Burr (R) and former state Rep. Deborah Ross (D), but this week’s survey set literally defies explanation.

According to three different polls, Sen. Burr has opened a wide lead over Ross, or the reverse is evident, or possibly the third scenario, resulting in the two becoming virtually tied, is actually the accurate alternative.

Based upon new Greenberg Quinlan Rosner Research survey numbers (Sept. 10-19; 400 likely North Carolina voters as part of a 1,600 person sample from four states), Sen. Burr now leads the contest by an extraordinary 16 points, 46-30 percent. Keep in mind, this is no planted Republican poll. GQR is a Democratic firm that released an August poll actually projecting Ross as the race leader.

During the same time frame, Republican pollster Gravis Marketing, in a poll we covered earlier in the week (Sept. 23; 624 likely North Carolina voters), surprisingly gave Democrat Ross her largest advantage of the election cycle, 48-39 percent. Also during the same polling period, High Point University Research Center (Sept. 17-22; 404 likely North Carolina voters) sees the senator and Ross in virtually a tied situation, with Burr leading only 45-43 percent.

Continue reading

Key House Races; Key Polls

By Jim Ellis

Sept. 30, 2016 — Now that all political contests are in full campaign mode, we can report new numbers on five of the most hotly contested House race conversion opportunities for both parties.

AZ-1

One of the few truly swing congressional districts in the country, the expansive eastern Arizona 1st District is again the site of what should be a toss-up political contest. With Rep. Ann Kirkpatrick (D-Flagstaff) vacating the seat to run for Senate, the resulting general election matchup between former state Sen. Tom O’Halleran, who served a portion of his time in the legislature as a Republican, and controversial Pinal County Sheriff Paul Babeu (R) will be interesting to watch.

While Mitt Romney carried the 1st by a margin of 50-48 percent, a new Global Strategy Group survey (Sept. 22-25; 400 likely AZ-1 voters) finds Hillary Clinton topping Donald Trump, 46-43 percent. The same sample then yields a 45-38 percent O’Halleran lead.

The seven-point Democratic congressional margin equals what the GSG found in August, but the electorate has shifted. While more Republicans now support Babeu, Independent voters are trending toward O’Halleran.

A Democratic victory here, however, merely holds one of the party’s 188 seats and does not cut into the Republican majority.

Continue reading

The Outliers

By Jim Ellis

Sept. 29, 2016 — Early on debate day, Gravis Marketing made news with the release of their Minnesota poll. But their companion effort in North Carolina is equally noteworthy. Both illustrate trends inconsistent with all other pollsters, meaning the studies may be blazing new territory and they are simply wrong.

The Minnesota survey (Sept. 23; 906 likely Minnesota voters) surprisingly finds Hillary Clinton and Donald Trump tied at 43 percent apiece with Libertarian nominee Gary Johnson pulling four percentage points. Considering that Minnesota last went Republican in a presidential race 44 years ago (1972; Nixon vs. McGovern), and before then when Dwight Eisenhower was president, it would be hard to conceive of Trump taking the state. Not even Ronald Reagan could win here back in 1984, meaning that Minnesota is the only state that opposed Reagan in both of his elections. (The District of Columbia also opposed Reagan twice, but DC is obviously not a state.) Therefore, a place with such a strong Democratic history is unlikely to switch in 2016.

In contrast, Survey USA for KSTP television in St. Paul reported the results from its Sept. 16-20 poll (625 likely Minnesota voters). Their data produced a 46-39-6 percent Clinton advantage, which is more consistent with previous polls and historical voting trends.

Continue reading

A Centennial Swing

By Jim Ellis

Sept. 28, 2016 — Even before the first presidential debate was complete, we began seeing some political movement particularly in one critical battleground state.

In the 21st Century, the states of Florida, Ohio, North Carolina, Virginia, New Hampshire, Iowa, Colorado, and Nevada have been traditionally regarded as the swing battleground pool in the presidential race. In the last two elections, all but North Carolina voted Democratic. Such a pattern was continuing to take hold in Virginia, Colorado, and Nevada, though the 2013-14 elections did show Republican gain. Most of this particular shift, however, was attributable to voter turnout patterns instead of any ideological shift toward the GOP.

Now in the presidential general election, the political tide is beginning to turn in several of these states. Colorado, a place that had clearly been trending Democratic in the previous few elections and appeared poised to easily vote for Hillary Clinton earlier in the cycle is now exhibiting signs that Donald Trump is at least in position to contend for the Centennial State’s nine electoral votes.

Continue reading