By Jim Ellis
Dec. 12, 2017 — The latest polls for today’s special Alabama Senate election were released over the weekend, and three of what are likely the final four surveys arrived at virtually the same conclusion.
The Survey Monkey (Nov. 30-Dec. 7; 1,559 registered Alabama voters), Change Research (Dec. 5-7; 2,443 registered Alabama voters), Trafalgar Group (Nov. 6-7; 1,419 likely Alabama voters), and Gravis Marketing (Dec. 5-8; 1,254 likely Alabama voters) still see a close contest as the campaign surges to culmination.
CR, Trafalgar and Gravis all post embattled former state Supreme Court Chief Justice Roy Moore (R) to single-digit leads over ex-US Attorney Doug Jones (D). The Change Research ballot test result favors Moore, 51-44 percent; Trafalgar: 51-46 percent; and Gravis: 49-45 percent. On the other hand, Survey Monkey finds Jones holding a 49-47 percent edge.
The Survey Monkey study found Jones’ slight advantage through weighting the responses both from demographic data and 2016 voter performance. Though they forecast a different leader than the other three, their methodology looks to be sound and all four automated polls featured strong sampling universes. Therefore, it is difficult to discount the SM result simply because the end result is slightly different.