Tag Archives: Susquehanna Polling & Research

Florida Polling – What to Expect

By Jim Ellis

Aug. 20, 2021 — Two pollsters released Florida ballot test data yesterday, and the combined results are a likely prelude of what we can expect from the vast multitude of survey research firms that will be testing the Sen. Marco Rubio – Rep. Val Demings general election campaign in the coming year.

Florida Sen. Marco Rubio (R)

Susquehanna Polling & Research (Aug. 4-10; 700 registered Florida voters, live interview) posted their survey result, which found Sen. Rubio topping Rep. Demings by a relatively substantial 50-39 percent clip.

This was immediately countered by a St. Pete Polls survey conducted later in the month (Aug. 16-17; 2,068 registered Florida voters, online) that sees the race already dropping into a virtual dead heat, with Sen. Rubio only holding a two-point edge, 48-46 percent.

Florida polling history suggests we will see this type of divergent pattern among pollsters probably until the next election. In Sen. Rubio’s 2016 re-election race, for example, where he defeated then-Rep. Patrick Murphy (D) with an eight-point victory spread (52-44 percent), most of the pollsters were forecasting a much closer finish.

During the period from Oct. 25 through election day 2016, 11 polls were released covering the Rubio-Murphy race according to the Real Clear Politics polling archives, and while all but one correctly predicted Sen. Rubio would win re-election, only five were within the correct final margin range. The others were forecasting a very close Rubio win of between a virtual tie and four percentage points.

Looking at the Biden-Trump 2020 Florida aggregate research studies tells a similar tale. Again, beginning with polling occurring from Oct. 25 through the election, 19 Florida presidential ballot test polls were published. Only six of the 19 correctly predicted a Trump Florida victory and all of those were close to the final margin of 3.3 percentage points. One of the pollsters who called this race almost exactly was Susquehanna Polling & Research. St. Pete Polls missed, wrongly projecting a close Biden win.

Looking at the FiveThirtyEight statistical organization’s polling firms rating chart, Susquehanna and St. Pete Polls are at parity. Susquehanna rates as the 92nd firm of the top 100, while St. Pete finishes three slots behind them at number 95. Both receive an accuracy letter grade of B+.

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Senate Trends

By Jim Ellis

Aug. 15, 2016 — A plethora of new swing state Senate polls have been conducted and already released in August, and both parties are getting some good news in specific races.

The two states ripe for electing a senator from a different party are Illinois and Wisconsin. Such has been known for the better part of a year, and the latest polls are no exception to the developing trends.

Illinois Senate Democratic nominee Tammy Duckworth (D-IL-8) released her internal Normington Petts research firm poll (Aug. 1-4; 800 likely Illinois general election voters) projecting a 44-37 percent Duckworth lead over Sen. Mark Kirk (R). Marquette University Law School, again polling the Wisconsin electorate (Aug. 4-7; 805 registered Wisconsin voters) as they have done regularly since the 2012 election, finds former Sen. Russ Feingold (D) topping incumbent Ron Johnson (R), 53-42 percent. This result swings a net of six points in Feingold’s favor when compared to the institution’s July survey. At that time, Feingold led 49-44 percent.

All the key Republican defense battleground states reported new August numbers. The good news for Democrats comes in Pennsylvania where challenger Katie McGinty (D) made a significant gain on Sen. Pat Toomey (R), to the point where several polls find her building a small lead.

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Trump Trends

By Jim Ellis

Aug. 12, 2016 — Despite major media coverage to the contrary, Donald Trump’s polling standing in comparison to Hillary Clinton appears to be improving nationally, and in certain key states. Other surveys point to Clinton sustaining her large leads.

The latest national poll, from Bloomberg News/Selzer & Company (Aug. 5-8; 1,007 adults, 749 likely US voters) finds Trump pulling back to within four points of Clinton, 44-40 percent, with Libertarian nominee Gary Johnson attracting a nine percent share, and Green Party candidate Jill Stein obtaining a four percent preference vote.

A day earlier, the UPI/C-Voter survey (Aug. 2-8; 993 likely US voters) came out with Clinton also maintaining a four-point advantage over Trump, 49-45 percent. In this survey, the third-party candidates were not included on the ballot test questionnaire.

Twenty-four hours before the UPI poll was released, NBC/Survey Monkey publicized the results of their latest large sample national poll (Aug. 1-7; 11,480 registered US voters). While showing a 10-point, 51-41 percent spread in a head-to-head question, the margin declines to six points (44-38-10-4 percent) when Johnson and Stein are added. The polls including the third party candidates are more realistic because Johnson will appear on the ballot in all 50 states and the District of Columbia, while Stein has so far qualified in 27 states and is awaiting a favorable petition decision in an additional 10.

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