Tag Archives: State of the Union Address

The Campaign Begins

By Jim Ellis

Feb. 8, 2019 — President Donald Trump used his State of the Union Address on Tuesday night to informally begin his re-election drive.

While some theorized that the president might decide not to seek a second term as we got closer to the primaries, the text of his speech told us just the opposite. In fact, instead of being a State of the Union Address, his subject matter and delivery made it closer to a campaign announcement speech.

In addition to using the address to frame the beginning of his re-election effort, the president also outlined what will likely become his key strategic tenets. In other words, he showcased the speech to begin painting the picture of his Democratic opponents that he wants the electorate to see.

It was clear from his emphasis points that Trump intends to create a clear contrast between he and the Democrats, and certainly the future party nominee whomever that may be, by attempting to position himself as the center-right candidate and driving his opponents into the far left ideological realm.

He also displayed the key points that will likely serve as the foundation for his campaign offensive: increasing jobs, economic prosperity, and the number of small businesses; re-emphasizing his America First theme with both the country’s allies and adversaries in relation to foreign affairs and trade issues; and, how the Trump Administration has made the world a safer place because of its foreign policy decisions and initiatives.

The president also used the speech as a tool to put the Democrats on the defensive, and even apparently shocked them at least a couple of times if their initial reaction is any indication.

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