Tag Archives: polling

Gallup: A Changing Electorate

Gallup Poll Results: To see complete story/data/polling results, go to: Gallup News

By Jim Ellis — Friday, Feb. 23, 2024

Polling

Nationwide Polling: Multiple Demographic Swings — The Gallup research organization released a new nationwide study earlier this month, which is a part of the entity’s Gallup Poll Social Series. The surveys are conducted throughout the year, of at least 1,000 US adults, and they cover 12 different topics annually, meaning a different subject matter each month.

The current release covers where certain segments of the American electorate now stand with reference to their political party preference. One of the key findings is that both parties are gaining strength among some constituencies, while losing it among others.

Gallup finds the Republicans are gaining strength with minority voters, while Democrats are clearly becoming the party of the higher educated.

Among black voters, Republicans have gained almost 20 percentage points just since 2019 when compared to Gallup’s historical surveys. While still having a strong allegiance toward Democrats, blacks now only favor the party by a 47-point span. In 2019, the Democratic margin over the Republicans was 66 points, and even that figure is down from the Democrats’ apex point of 79, which was reached in 2008.

Among Hispanics, Democrats reached their apex in 2016 when they enjoyed a 36-point preference margin over Republicans within this demographic. The current Gallup national survey yields a stark result, finding the Hispanic Democratic advantage today has slipped to only 12 percentage points.

The non-Hispanic white category has also moved considerably toward Republicans, though it wasn’t long ago that the Democratic share of the national electoral vote was at parity with Republicans. In 2007, Democrats had a one-point edge over the GOP within the non-Hispanic white segment. Currently, the pollsters find the spread at 17 points between the two parties, favoring Republicans.

The news isn’t all bad for Democrats, however. Gallup continues to see major shifts among the higher educated voters who are significantly breaking away from the Republicans. Today, the trend shows a 29-point Democratic advantage over Republicans among postgraduate individuals, which is a considerable shift from 2010 when the Democratic edge was 11 percentage points. During that same time frame, the college graduate sector has gone from a nine-point preference for Republicans to what is now a five-point edge for Democrats, which is a swing of 14 points toward the latter party.

In the education category, however, the group that has demonstrated the most radical swing are those not having gone to college. In 2006 through ’08, the Democrats had a consistent 16-point edge. The latest Gallup survey finds almost the opposite result, with Republicans now holding a 14-point advantage within this same category.

Though these particular demographic and personal trait segments are reporting some different partisan allegiance predispositions this does not necessarily mean we will see a commensurate change in voting behavior. Obviously, the candidates matter as does the persuasion communication method developed for the individuals comprising these groups who are apparently more receptive to a different political message today than those from a previous time frame.

This at least partially explains why the vote patterns have not been running parallel to the sentiments detected in this Gallup poll and from other survey entities who are finding similar results.

This type of research does tell us, however, how campaign targeting strategy and communication approach might change for 2024 in comparison to previous elections from the past decade. The party that learns to best manage this changing electorate will be the one enjoying the most success in November.

Can DeSantis Overtake Trump?

By Jim Ellis — Tuesday, July 18, 2023

President

Former President Donald Trump; Florida Gov. Ron
Desantis (R)

Polling: DeSantis vs. Trump — A series of flash polls taken in June and early July within 13 states provides us a glimpse into the path Florida Gov. Ron DeSantis has ahead of him if he is to wrest the Republican presidential nomination away from former President Donald Trump. In summary, the deficit may be too large to overcome.

National polls have for weeks shown Trump holding huge leads over his GOP opponents, but these national surveys are virtually meaningless since the race will be determined in the state-by-state count. The winner must secure 1,234 pledged delegate votes from the 56 voting entities to clinch the party nomination.

The recent polling from the 13 states yields a combined 944 delegates, or 38.3 percent of the total Republican universe. The tallies come from 11 different pollsters during the period beginning June 5 and ending July 6.

Cumulatively, Trump would command a combined 47.4 percent support from these places, slightly less than he is showing nationally. Gov. DeSantis is so far recording 21.2 percent, and no other candidate even reaches five percent support. Therefore, the Florida governor must more than double his support base if he is to surpass Trump’s advantage.

Included in these 13 states are eight places where voters will cast their ballots on Super Tuesday, March 5, or before. The eight states are, in voting order: Iowa, New Hampshire, Nevada, South Carolina, California, North Carolina, Tennessee, and Texas. Of the pre-Super Tuesday states, only Michigan is not included.

In the early states, Trump’s margin, according to the latest available polling data, is actually an even larger 55-22 percent over Gov. DeSantis, with 23 percent choosing one of the seven minor candidates. Therefore, the Trump lead in the critical momentum building early states is larger than in the at-large universe, thus making DeSantis’s task even more difficult.

In addition to the eight early states mentioned above, the remaining tested domains, again in voting order, are Florida, Ohio, Wisconsin, Pennsylvania, and Montana. Of the 13, DeSantis’ strongest state is Wisconsin, where the Marquette University Law School survey, a frequent Badger State pollster, finds the Florida governor trailing Trump by just one percentage point.

The state will the largest chasm between the two men is Tennessee, where the Targoz Market Research survey finds a Trump margin of 61-12 percent. Perhaps most troubling to Gov. DeSantis is his most recent showing in his own home state of Florida. The latest Florida Atlantic University study that concluded on July 1 reveals a 50-30 percent margin in Trump’s favor.

This poll, however, may be an anomaly because no other data has shown such a large disparity. Since the beginning of May, one other research study finds Trump ahead by eight percentage points, while two more see a virtually even split between Trump and DeSantis. Still, for Trump to be doing this well in Gov. DeSantis’ home state is telling as to the strength of the former President’s national advantage.

While serious campaigning is just now getting underway, much can change between the present circumstances and the eventual outcome. With Iowa now moving their precinct caucuses from an original date of Feb. 5 to Jan. 15, the nomination campaign season grows even shorter.

For Gov. DeSantis, or any of the minor candidates to make a serious run at former President Trump, the activity pace will have to significantly quicken, and their momentum will need an abrupt about face.

The Wild Polling Spectrum

By Jim Ellis

July 27, 2020 — We’ve seen a plethora of presidential state polls released in the past couple of days, and the results seem to swing wildly among the various pollsters. While most studies have shown former vice president Joe Biden at present winning most of the key states, his margins don’t seem particularly secure even while his national numbers appear stronger.

Let’s explore the polling divergence, and remember that sample selection, weighting, size of the respondent universe, and length of time to complete the survey process are all important variables in determining a ballot test result. Also, the huge number of people refusing to answer their phones or not participating in political surveys means that pollsters must further rely on weighting and mathematical supposition to compensate for the lack of live responses.

With that short background, let’s look at some of the key states producing the widest swings:


FLORIDA

• Quinnipiac University – July 16-20 (924 registered voters; live interview)

Biden 51
Trump 38
Biden plus 13

• St. Pete Polls – July 13-14 (3,018 likely voters via automated system)

Biden 50
Trump 44
Biden plus 6

Though Biden is up in both polls, the margin difference is stark. The Q-Poll, brandishing such a wide spread in what is typically a close political state raises reliability questions.


GEORGIA

• Garin Hart Yang Research – July 9-15 (800 likely voters)

Biden 47
Trump 43
Biden plus 4

• Spry Strategies – July 11-16 (701 likely voters; IVR)

Trump 49
Biden 46
Trump plus 3

Here we see two different leaders within two different polling samples within the same virtual period. Republicans tend to under-poll in the southern states, which could certainly be present in at least the GHY poll.


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