Tag Archives: Gravis Marketing

Is Minnesota In Play?

By Jim Ellis

Aug. 24, 2020 — The state of Minnesota has been the most loyal of Democratic states in the presidential election since 1972, but the latest survey research data suggests that the northern domain is returning to the competitive realm this year.

Four years ago, President Trump fell just 1.5 percent short of winning Minnesota, thus providing a sign that the electorate was beginning a possible transformation. That was partially underscored in 2018 even when the party lost two suburban Minneapolis districts but gained two back in the rural north and south. The latter two congressional seats were the only ones Republicans converted from Democrats in the whole nation, except for a Pennsylvania seat that flipped to the GOP because of a court-imposed redistricting map that substantially changed the boundaries.

The 2020 Minnesota polls have seesawed. Mason-Dixon Polling and Research was the first to release a statewide poll this year and did so just before the George Floyd killing occurred in Minneapolis. The M-D survey was conducted over the May 18-20 period and yielded former vice president Joe Biden a five-point lead, 49-44 percent. The Morning Consult organization was also in the field during that same relative period, May 17-26, and found a similar spread between Biden and President Trump, with the former posting a seven-point edge.

Within this same period, the Floyd controversy began on May 25. During the next two months, a pair of Minnesota polls were conducted, and Biden’s lead soared into double digits. Gravis Marketing executed a single-day poll on June 19 and found Biden’s lead had grown to 16 percentage points. Fox News followed with their survey a month later, July 19-20, and found a similar 13-point Biden advantage.

The situation began to change when Morning Consult again tested the Minnesota electorate over the July 17-26 period and saw the race closing back into the three-point range. This survey was confirmed with the Trafalgar Group’s numbers derived from their July 23-25 poll that found a similar five-point margin developing between the two candidates.

The next two, however, from Public Policy Polling and David Binder Research, both conducted during the July 22-31 time frame, produced 10 and 18 point spreads in Biden’s favor. The Binder poll, however, utilized a sample size of only 200 respondents, far below what would be typically required for a reliable statewide poll for a domain housing eight congressional districts.

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An Inexplicable Michigan Poll

By Jim Ellis

Jen Richardson, Michigan’s MI-6 Democratic candidate for Congress

July 22, 2020 — Late last night, the Jen Richardson for Congress campaign in Michigan released a Gravis Marketing survey (July 16; 604 MI-6 likely general election voters via interactive voice response system) that defies credibility. According to Gravis, Democratic candidate Richardson leads 17-term incumbent Rep. Fred Upton (R-St. Joseph) by 20 percentage points, 56-36 percent.

It is difficult to know even where to begin with the analysis. Let’s first point out that Richardson, who has raised just over $57,000 according to her June 30 Federal Election Commission disclosure report, is a big underdog in the Democratic primary let alone against Rep. Upton if paired in the general election.

Richardson is a teacher from Kalamazoo, running, as she describes, to be a voice for the middle class. Her Democratic opponent, however, in the intra-party election that will be decided Aug. 4, is three-term state Representative Jon Hoadley (D-Kalamazoo), who is ineligible to seek re-election under the Michigan term limits law. In contrast to Richardson’s meager fundraising, Hoadley has attracted over $1.3 million and is the heavy favorite to face Rep. Upton in the fall campaign.

Perhaps the most glaring flaw in the Gravis poll – a survey firm that normally works for Republican candidates and often finds themselves posting better numbers for GOP contenders than other pollsters surveying the same races, e.g., Arizona president and Senate races at the end of June – is with their follow-up question.

Any established credibility ends totally when they report the generic ballot test question results, i.e., “if the election for Michigan District 6 were today and the candidates were a generic Democrat vs. a Republican, who would you vote for?” The same sampling universe that favors Richardson over Upton by 20 points chooses the generic Republican in a 46-43 percent margin.

Therefore, this poll’s results tell us that their interactive voice response system, which allows people to listen to an automated survey and then answer the questions by choosing a related number on their telephone, expects us to believe a conclusion that gives the Republican Party a three-point edge in this district, but their 34-year incumbent who has won 17 consecutive general elections in the southwestern Michigan region is 20 points behind someone who has little to no name identification?

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Arizona Polling: Whatever You Want


Best wishes for a Happy 4th of July holiday weekend.
Our daily column will return on Tuesday, July 7.


By Jim Ellis

July 2, 2020 — We saw a polling bonanza released yesterday in the swing battleground state of Arizona and, no matter who you support or what you believe, there is survey data for you.

Arizona Senate candidate, retired astronaut Mark Kelly (D), and Sen. Martha McSally (R)

Three pollsters released results that tested the presidential race and the Arizona Senate contest between retired astronaut Mark Kelly (D) and appointed Sen. Martha McSally (R). The three pollsters, all conducting their surveys within the June 26-29 period, gave us starkly different ballot test conclusions.

Two of the pollsters are from out of state, while one is based in Phoenix and specializes in researching the Arizona electorate. One of the pollsters tested six battleground states as part of their national polling series, including Arizona, but did not disclose the size of the Grand Canyon State respondent cell. This makes analyzing very difficult. The other two firms revealed similar sized Arizona likely voter sampling universes.

The three pollsters were Change Research, Data Orbital, and Gravis Marketing. All have done national work and are published regularly in political blogs and websites as well as being frequently quoted in national news stories.

Despite testing the same electorate during the same time period, we see an 11-point swing in the presidential race, and a 13-point spread among the three survey results for the Senate race.

Change Research was the most bullish for the Democratic candidates, posting former vice president Joe Biden to a 51-44 percent advantage, and an even larger 53-44 percent margin in Kelly’s race.

Conversely, Gravis Marketing produced the most Republican results. They find President Trump holding a 49-45 percent lead and Sen. McSally up by the same point margin, 46-42 percent.

In between is Data Orbital, the local pollster. They find Biden ahead 47-45 percent, and Kelly up by a similar, but not as pronounced, margin as Change Research found, 50-43 percent.
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Nevada Looms Large for Biden, Harris

By Jim Ellis

Aug. 22, 2019 — The Nevada Caucus is third on the presidential nomination schedule and it appears the Silver State nomination event will carry more weight than it has in past elections.

After the Iowa Caucus (Feb. 3) and New Hampshire primary (Feb. 11), the candidates will stream into Nevada for the Feb. 22 caucus event that is traditionally held on a Saturday.

Nevada could be critically important for two of the candidates, former Vice President Joe Biden and California Sen. Kamala Harris, should the first two states evolve as currently predicted.

Kicking the cycle off in Iowa, Biden may find himself in a similar position to that of Hillary Clinton in 2016. Coming into the state as the clear front runner, Clinton stumbled in Iowa as she technically won the caucus vote, but only after a series of coin flips were conducted to break ties … and she won them all.

The rules are different in 2020, and it will be easier for more people to participate, but Iowa voters tend to like the Midwestern candidates, something Biden is not. Additionally, with Sen. Sanders proving he has a base in the state and two Midwestern candidates in the field, Minnesota Sen. Amy Klobuchar and South Bend Mayor Pete Buttigieg, the chances of Biden faltering here are actually quite high.

Then the candidates will move to Sens. Bernie Sanders’ (I-VT) and Elizabeth Warren’s (D-MA) New England backyard in New Hampshire. In 2016, Sen. Sanders upended Clinton with a 60 percent victory, so Biden’s ability to derail both Sanders and Warren in this state will prove to be a difficult task. Therefore, it is entirely possible that Biden could move into Nevada in search of a badly needed win.

Sen. Harris has a major advantage in that her home state of California will award 416 first-ballot delegates, a figure 45 percent larger than even the second-largest state, which is Texas. But, in order to maximize this advantage, Sen. Harris will have to be competitive in the First Four states.

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Moulton Announces; New Data
From Iowa & New Hampshire

By Jim Ellis

Massachusetts Rep. Seth Moulton (D-Salem)

April 24, 2019 — Massachusetts Congressman Seth Moulton (D-Salem) made his flirtation with running for president real over the weekend. Moulton officially joined the field of now 19 candidates and will clearly make neighboring New Hampshire, the site of the nation’s first primary, a key launching point for his campaign.

Rep. Moulton, a decorated military veteran with four combat tours in Iraq and Afghanistan in addition to leading a group of insurgents to prevent Nancy Pelosi from returning to the House speakership, would make an attractive general election candidate. But he will have a difficult time convincing his own party’s activists, who will dominate the elected delegate membership, to support his presidential effort.

This would not be the first political race for Moulton that featured long odds, however. In 2014, he denied nine-term US Rep. John Tierney (D-Salem) re-nomination in the Democratic primary. Rep. Moulton has averaged 63.7 percent of the vote in his three congressional general elections. While not having to risk his seat to run for president, the congressman will likely face serious Democratic primary opposition should he eventually choose to seek re-election. Continue reading