By Jim Ellis
May 6, 2020 — As we have seen since the COVID-19 quarantines began, appointed Georgia Sen. Kelly Loeffler (R) has been reeling politically. Her backslide began after news stories showed that she and her husband, New York Stock Exchange chairman Jeffrey Sprecher, made stock transactions of at least $18 million to better position themselves after receiving early Senate briefings about the potential coronavirus effects. She has now launched a $4 million response media buy.
Her ads, however, yield a rather unusual approach. While not mentioning the core attack against her, which is that she took personal financial action in response to receiving alarming policy briefings, the ad script indirectly underscores her extraordinary wealth. This may prove an ill-advised self-defense approach and it is difficult to see how the ad message begins to reverse a negative tide. (See ad at top.)
The Loeffler campaign media buy is divided among three similar television and digital ads, but they all emphasize that Sen. Loeffler is being attacked by liberals, that she has donated $1 million of her own money to COVID-19 hospital operations and is forfeiting her Senate salary for the benefit of coronavirus victims. In two of the ads, the narrator explains that the senator sent her private jet to bring back stranded individuals in foreign countries after quarantine bans were implemented.
Recent polling has projected Sen. Loeffler as being buried within the middle of a field of five significant candidates. In the latest poll, from the Cygnal research group taken during the April 25-27 period, Rep. Doug Collins (R-Gainesville) holds a 29-12 percent lead over Atlanta businessman Matt Lieberman (D), the son of former Connecticut senator and 2000 vice presidential nominee Joe Lieberman. In third place with 10.6 percent preference is Rev. Raphael Warnock, who pastors Ebenezer Baptist Church in Atlanta, where Dr. Martin Luther King Jr. and his father once presided. Sen. Loeffler then follows, virtually tying Rev. Warnock at 10.5 percent. Former US Attorney Ed Tarver trails the group with 4 percent.