Tag Archives: Change Research

Alabama: The Last Polls

By Jim Ellis

Dec. 12, 2017 — The latest polls for today’s special Alabama Senate election were released over the weekend, and three of what are likely the final four surveys arrived at virtually the same conclusion.

Left: Former state Supreme Court Chief Justice Roy Moore (R) Right: Ex-US Attorney Doug Jones (D)

Left: Former state Supreme Court Chief Justice Roy Moore (R) | Right: Ex-US Attorney Doug Jones (D)

The Survey Monkey (Nov. 30-Dec. 7; 1,559 registered Alabama voters), Change Research (Dec. 5-7; 2,443 registered Alabama voters), Trafalgar Group (Nov. 6-7; 1,419 likely Alabama voters), and Gravis Marketing (Dec. 5-8; 1,254 likely Alabama voters) still see a close contest as the campaign surges to culmination.

CR, Trafalgar and Gravis all post embattled former state Supreme Court Chief Justice Roy Moore (R) to single-digit leads over ex-US Attorney Doug Jones (D). The Change Research ballot test result favors Moore, 51-44 percent; Trafalgar: 51-46 percent; and Gravis: 49-45 percent. On the other hand, Survey Monkey finds Jones holding a 49-47 percent edge.

The Survey Monkey study found Jones’ slight advantage through weighting the responses both from demographic data and 2016 voter performance. Though they forecast a different leader than the other three, their methodology looks to be sound and all four automated polls featured strong sampling universes. Therefore, it is difficult to discount the SM result simply because the end result is slightly different.

Continue reading

Confirming Data in Alabama

Left: Former state Supreme Court Chief Justice Roy Moore. Right: Ex-US Attorney Doug Jones

Left: Former state Supreme Court Chief Justice Roy Moore. Right: Ex-US Attorney Doug Jones.

By Jim Ellis

Nov. 30, 2017 — As we reported last week, two polls, one from WT&S Consulting (Nov. 18-20; 11,641 registered Alabama voters; Moore, 46-40 percent advantage) and one from Strategy Research for the Raycom News Network (Nov. 20; 3,000 likely Alabama special election voters; Moore, 47-45 percent advantage) first detected a swing back toward embattled Republican US Senate nominee Roy Moore in his special election contest with former US Attorney Doug Jones (D). Now another new survey, and one that is perhaps more significant, confirms the Moore advantage.

The Change Research firm, a San Francisco company that claims it brings a “Silicon Valley approach to polling,” has just reported new survey numbers, and for the third time in the Moore-Jones race. In mid-November (Nov. 9-11), CR found Judge Moore holding a 44-40 percent advantage just as the sexual impropriety scandal was beginning to become public knowledge. Later, from their November 15-16 poll, they saw the electorate sway to a 46-43 percent edge for Democrat Jones.

Yesterday, the firm released its Nov. 26-27 polling result (1,868 self-identified Alabama registered voters) and, confirming what WT&S and Strategy Research found, sees Judge Moore rebounding into the lead, 49-44 percent.

The swing to Moore is significant for several reasons. First, as the Politico publication reported, Jones and the Democrats are outspending Moore by a 7:1 margin in advertising, already running or reserving $5.6 million in media and digital advertising time versus only $800,000 for the Republican. But, assuming the consistent results from the three recent aforementioned polls are accurate, it appears either the Jones ad barrage is having no effect at best for the Democratic campaign, or worst, the piling on Moore is backfiring and leading to the opposite result.

Continue reading

Virginia Primary Today

By Jim Ellis

June 13, 2017 — The Virginia governor’s campaign is becoming a national race in relation to prognosticating political trends, and we will be able to glean some partial answers this evening.

Initially, the eventual Virginia general election winner earns the redistricting veto pen for the 2021 redraw, and becomes the first newly elected governor to have such authority. All other states where redistricting is handled through the normal legislative process will elect their commensurate governors in 2018, 2019, and/or 2020.

Second, the Commonwealth’s Democratic primary race has evolved into an early microcosm of what Democrats may be experiencing throughout the country this year and next, and quite possibly beyond.

The split between the party’s more extreme Bernie Sanders/Elizabeth Warren faction and the traditional liberal Hillary Clinton segment is portrayed in the Tom Perriello/Ralph Northam gubernatorial primary. Though former US Rep. Perriello is wrapping himself in the Sanders/Warren mantra, going so far as having them star in his ads along with film clips of President Obama extolling his virtue when he was a member of the House, Perriello’s initiative has driven Lt. Gov. Northam to adopt more leftward ideological positions, as well.

Continue reading