Tag Archives: Attorney General Adam Laxalt

A Convoluted Nevada Poll

April 2, 2015 — Gravis Marketing is the first to test the Nevada electorate since Sen. Harry Reid (D) announced his retirement, but their flash poll results are difficult to follow. The methodology appears to substantially over-sample Republicans, yet the Democrats inconsistently fare much better on the ballot test questions.

On March 27, Gravis utilized the Interactive Voice Response system to question 850 registered Nevada voters. Within this universe, 443 respondents are self-identified Republicans compared with 319 Democrats; 88 individuals did not state a party preference.

In Nevada, however, registered Democrats outnumber Republicans, thus making this sampling universe almost the exact opposite of reality. According to the 2015 state voter registration statistics as reported by the Secretary of State, 40.2 percent of the registrants are Democrats, 33.4 percent are Republicans, and 26.4 percent are Independent or affiliated in some other fashion. The survey universe features 52.1 percent who self-identify as Republicans, 37.5 percent Democrats, and just 10.3 percent Independent/Other.
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