Oct. 30, 2015 — Just two days after the Louisiana gubernatorial jungle primary, run-off participants Sen. David Vitter (R) and state Rep. John Bel Edwards (D) and their allied Super PACs, are wasting no time launching hard-hitting attack ads in anticipation of the Nov. 21 general election.
It was clear the secondary campaign period was going to yield a nasty political affair, and the first ads may have already exceeded expectations. Edwards, knowing that Vitter would have to hit him hard because the latter has such poor approval ratings, comes out of the gate with an offensive defense of his record (above), predicting that Vitter will lie about him while simultaneously harpooning the senator throughout script.
But, the Super PAC ads go for the jugular. Gumbo PAC, a local trial lawyer financed anti-Vitter committee, features a well-conceived ad (above) comprised of clips from losing Republican gubernatorial candidates, Public Service Commissioner Scott Angelle and Lt. Gov. Jay Dardenne, with a two-fold purpose.
First, it shows Republican candidates viciously attacking a top GOP office holder in order to cement Vitter’s negative image, and second, reminding Angelle and Dardenne of their strong public anti-Vitter sentiments makes it more difficult for both to now endorse their Republican colleague, something that the sitting senator needs to better unite his party.
The Republican Governors Association immediately took to the airwaves to attack Edwards with the predicted strategic point of tying the Democratic gubernatorial nominee to an unpopular President Obama (above). They extend the political assault to include Edwards’ vote in the legislature to increase his own pay, what they say is cutting education funding, and then adding a new issue, that of the Democrat supporting “welfare for illegal aliens.”
The pre-election polling suggested that Edwards held what could be a substantial advantage over Sen. Vitter in the gubernatorial general election. But, those polls were taken before Edwards became an attack target. Shortly, we shall see what kind of an effect the ad messages are having upon the two-man race.
This governor’s contest could also change the 2016 US Senate campaigns, as we have previously discussed. Vitter’s seat is in-cycle next year and, should he become governor, the new chief executive will appoint his own successor. Such an individual will then be able to seek election to a full term as an appointed incumbent, an advantage that should negate most Republican opposition.
Should Vitter lose, which is now a distinct possibility, the senator will be faced with a tough decision whether to seek re-election. Seeing him fumble the governor’s race, the Democrats will come back with a strong campaign, thus possibly putting the seat in play. For Republicans to retain Senate control, the last thing they need is making what should be a safe seat competitive in a hotly contested national election cycle.